People within the industry tend to argue about when is and when is not the best time to release new Intellectual Properties (IP’s), but given the approach of a new generation of systems, perhaps then is the best time.
According to a report from OXM on Tuesday, Insomniac’s Ted Price and Brian Allgeier talked about when they each believe is the best time for new IP’s.
Allgeier talked about how the next-generation is not the only time to release new IP’s, but right now is not bad either.
“I think this industry thrives on new IPs and I think it’s what keeps things going and renews it. This was a great opportunity for us to come out with a game when a lot of other people are coming out with sequels.
“I don’t think people are just going to throw their Xbox’s and PS3’s out the window once the new consoles come. I think people are still going to be playing them, and they’ll want to play new games,” Allgeier said.
Price went on to talk about how hard it is to predict what gamers want and when they want it, especially with the current variety the industry provides gamers.
“The market is always evolving, and it’s really difficult to predict what’s going to happen. Especially today because it’s not just about consoles anymore – people are playing games on whatever.
“We’ve heard over the years at Insomniac that people don’t just want sequels. They want more than just sequels. They want new IP and they want new IP all the time.
“This was a great opportunity for us to stand out against the rest of the games and do something for players,” Price said.
Other people within the industry tend to believe the beginning of the next-generation is the best time for systems.
EA COO Peter Moore said people have to be careful to not use up their fresh ideas at the end of the a console’s life cycle.
“The deeper you get in the back end of the generation, the less that a new IP is going to work. You start saving up your creative bullets for when you think the next generation of hardware is going to come along.
“So you start thinking in those terms. It’s very difficult, if not impossible – I can’t think of new IP that launches five or six years into a generation of gaming hardware that is successful. It’s just not the time to do it.
“Over the coming years you’ll see a rebirth of new IP, new genres. With these platforms, you’ve got to be looking to re-imagine the way they deliver games. Otherwise, why would you buy them?” Moore said.
“Fuse” is the newest game coming from Insomniac and it is scheduled to debut during March of 2013.