Cranberry Newswire is out with a story today about the launch of a new perennial holiday-season event, Wellness Wednesday.
Slated annually for the first Wednesday after Thanksgiving Day, Wellness Wednesday is intended to help Americans focus on one aspect of their overall health and rededicate themselves to making easy, effective improvements.
This year the theme is Oral Health, and the organizers of Wellness Wednesday have published 7 simple oral health actions that everyone can take beginning today to fortify their teeth, gums and mouths, which in turn, helps to ward off major bodily illnesses such as heart disease and diabetes.
Yet there is a financial and business aspect to the Cranberry Newswire article that should not be overlooked.
In it’s story, Cranberry Newswire quotes Dr. Dan Sindelar, president of The American Academy for Oral Systemic Health (AAOSH), saying “research shows that a healthy mouth reduces healthcare costs by 20-25%.”
That is an amazing individual savings as well as an opportunity for health care professionals and entrepreneurs to turn improved oral health into a larger profit center.
AAOSH also notes that individuals who take extra care of their mouths, teeth and gums may actually add six to ten good years to their lives.
Earlier this month, I attended a speech here in Denver by medical innovator Michael R. Milken, chairman and founder of FasterCures, who detailed how citizens who live longer, healthier lives are a major force for economic advancement in the countries in which they live.
In economic terms, Milken noted, over the past two centuries, as much as 50% of all economic growth can be traced to advances in health. Between 1900 and 2010, worldwide life expectancy jumped from just 31 years to 67 years – more than doubling.
Nonetheless, Milken noted that failure to adequately address chronic diseases still costs the U.S. economy more than $1 trillion annually.
Increasingly, science is discovering the links between periodontal disease and related oral health problems and major, costly illnesses. Among those links cited in the Cranberry Newswire article are heart attacks, strokes, diabetes, rheumatoid arthritis, pancreatic cancer, kidney cancer, Alzheimer’s disease, and various pre-birth and newborn complications.
Wellness Wednesday holds the potential to alert millions of Americans to the impact that poor oral health can have on overall wellness.
Likewise, those dentists, doctors and entrepreneurs who understand this linkage face a world of opportunity to not only vastly improve the quality of life and lifespan of typical Americans, but to do so in a way that generates profits and bolsters our nation’s competitive economy.
A good example, which Milken cited, is Israel, whose economy has grown strong, in part, due to its medical innovations and educational and industry emphasis on biosciences. Milken’s nonprofit, FasterCures, is known as The Center for Accelerating Medical Solutions and aims to shorten the time to find cures and better treatments for all life-threatening diseases.
The American Academy for Oral Systemic Health brings together health care leaders and health professionals dedicated to the relationship of oral health and whole body health.
Cranberry Newswire, where I serve as a cofounder and chief content officer, is an innovative sponsored news service that uses veteran journalists to research and write newsworthy articles of widespread public interest. Cranberry is led by acclaimed NewsMarketer David McInnis, a recognized innovator in direct-to-consumer media bypass platforms.