Ten extra days of festive holiday shopping, according to Katherine Field Boccaccio senior editor at Chain Store Age, suggest that Chicago — Black Friday will be the single biggest sales and foot traffic day of this holiday season, followed by Saturday, Dec. 22, according to ShopperTrak, the world’s largest counter and analyzer of retail foot traffic. With the greatest possible number of shopping days — 32 — lying between Black Friday and Christmas this year, ShopperTrak predicts that national retail sales will rise 3.3% (over last year) during the peak holiday shopping months of November and December; retail foot traffic will increase 2.8%.
Top Ten Holidays Sales Dates
1. Friday, Nov. 23 (Black Friday)
2. Saturday, Dec. 22 (Super Saturday)
3. Saturday, Dec. 15
4. Friday, Dec. 21
5. Sunday, Dec. 23
6. Saturday, Dec. 8
7. Wednesday, Dec. 26 (Day after Christmas)
8. Saturday, Nov. 24 (Black Saturday)
9. Thursday, Dec. 20
10. Saturday, Dec. 29
Percentage NRF expects holiday retail sales to increase in 2012.
Average spend for shoppers on holiday gifts, décor, greeting cards and more this year.
Percentage of Americans who say they will begin shopping before Halloween.
Percentage of young adults ages 18-24 who say they will take advantage of midnight and early-bird Black Friday promotions
Retailers Survival Kits and 2012 Financial Projections (Click to download)
Forecasts for Online Holiday Sales to Grow 12% Over Last Holiday Season, Researchers at Shop.org for the first time in its history today released its 2012 online holiday sales forecast, expecting sales to grow 12 percent over last holiday season to as much as $96 billion. The U.S. Department of Commerce estimates total 2011 4th Quarter e-commerce sales increased 15 percent. Shop.org defines the holiday season as sales in the months of November and December.
According to NRF, retailers are expected to hire between 585,000 and 625,000 seasonal workers this holiday season, which is comparable to the 607,500 seasonal employees, they hired last year. In the United States, NRF represents an industry that includes more than 3.6 million establishments and which directly and indirectly accounts for 42 million jobs – one in four U.S. jobs. The total U.S. GDP impact of retail is $2.5 trillion annually, and retail is a daily barometer of the health of the nation’s economy
Weekends are vital to retailing, as seven of the Top 10 retail traffic days and six of the Top 10 sales days will fall on the six weekends between Nov. 23 (Black Friday) and Dec. 31.
Online sales were up 39.3% on Thanksgiving Day and 24.3% on Black Friday compared to the same days last year, according to IBM’s (IBM, Fortune 500) Coremetrics, which tracks real-time data from 500 retailers in the apparel, department store, health and beauty and home goods categories.
7 Black Friday Apps (Free in iTunes Store and Google Play)
- Black Friday App
- TGI Black Friday
5 Coupon Apps (Free in iTunes Store and Google Play)
- Coupon Clipper
- Coupon Sherp
- Valpak Local Savings
- Yowza! Mobile Coupons
- Drink Specials
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