NBC Universal’s broadcasted “Hurricane Sandy: Coming Together.” The one-hour live benefit telethon aired tonight on Friday, November 2 across the networks of NBCUniversal and other television, radio and digital platforms.
The stars who participated are Christina Aguilera, Kevin Bacon, Mary J. Blige, Jon Bon Jovi, Tina Fey, Billy Joel, Al Roker, Bruce Springsteen and the E Street Band, Jon Stewart, Steven Tyler and Joe Perry (Aerosmith), Whoopi Goldberg and Sting, with appearances by Jimmy Fallon (NBC’s “Late Night with Jimmy Fallon”) and NBC News’ Brian Williams.
Hosted by NBC “Today” anchor Matt Lauer, the telethon broadcasted from the New York studios of NBC at 30 Rockefeller Plaza. It aired live across the East Coast and tape-delayed on the West.
Money collected will be donated to the American Red Cross relief efforts for Hurricane Sandy.
HBO, Discovery’s Fit & Health and Velocity networks, and The Weather Channel are among the networks that will aired the live one-hour telethon. They joined the networks of NBCUniversal broadcasting the event, which include NBC, Bravo, CNBC, E!, G4, MSNBC, NBC Sports Network, Style, Syfy and USA.
Multiple NBCUniversal digital properties, including NBC.com, Fandango, iVillage, weather.com, nbcnews.com, and the NBC Owned Television Stations plan to live stream the telethon, along with Xfinity.com/TV, Hulu and over 100 Gannett-owned websites, including usatoday.com. The NBC affiliate television stations also have the option to live-stream the telethon on their websites.
Comcast, in partnership with NBCUniversal, is extensively promoting and featuring the benefit to help drive donations to the American Red Cross. In addition to featuring the live stream on Xfinity.com/TV; Xfinity TV customers through the weekend will be able to view the telethon on Xfinity On Demand and the Xfinity TV Player apps for Apple and Android devices. Further promotion will be featured on the Xfinity On Demand platform, as well as Xfinity’s Facebook page, on Twitter, and on the home page of Xfinity.com.
Dial Global Radio, NBCUniversal’s official radio partner, Clear Channel’s iHeartRadio, as well as a number of local radio stations from across the Tri-State area will also simulcast coverage of the event.
Following the benefit telethon, NBC aired a special Hurricane Sandy-themed edition of “Dateline: Rescue and Recovery,” anchored by Lester Holt.
The American Red Cross response to Sandy is very large and will be very costly, affecting a massive area spanning much of the eastern half of the country. Financial donations help the American Red Cross provide shelter, food, emotional support and other assistance to those affected by disasters like Hurricane Sandy. To donate, people can visit www.redcross.org, call 1-800-HELP-NOW or text the word REDCROSS to 90999 to make a $10 donation.
The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation’s blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission.
Jon Bon Jovi performed at the benefit. The New Jersey native sang ” Who Says You Can’t Go Home” and “Livin’ On A Prayer, two Bon Jovi hits that fit perfect for the occasion.
Click on the video link to see Jon’s performance from the benefit.
Click here to see Jon on The Today Show talking about Hurricane Sandy: Jon Bon Jovi: ‘Hard’ to visit devastated Jersey http://video.today.msnbc.msn.com/today/49657401