The crowning point of the evening at each of the annual Victoria’s Secret Fashion shows is the revealing of the latest Fantasy Bra. One of the beautiful Angel models steps out in the jewel-encrusted bra and strides up and down the runway, displaying what is nothing less than a work of art. This year, Alessandra Ambrosio walked the runway wearing the Fantasy Bra, a $2.5 million piece called the Floral Fantasy because of its flower-covered design. But even at $2.5 million dollars, the Floral Fantasy Bra wasn’t the most expensive to ever walk the show’s runway. Unbelievably, it wasn’t even close…
There has been a Fantasy Bra every year since 1996. That bra, the Million Dollar Miracle Bra, also happened to be the least expensive ever created. Like its name implies, its price tag was a cool million dollars.
But not all have made it to the shows. The first to make its debut at a Victoria’s Secret Fashion Show (which has been ongoing since 1995) was 2001’s Heavenly Star Bra, priced at $12.5 million. That bra and 2005’s Sexy Splendor Fantasy Bra, which also pegged $12.5 million, were the most expensive. Although Victoria’s Secret commissioned a bra in 2004, that year’s show was the only one after 2001’s introduction where a “fantasy” bra was not showcased at the event. Oddly enough, that year’s fantasy piece was the only one ever sold — for $10 million.
Still, 2000’s Red Hot Fantasy Bra and Panties set was even more expensive, but only as a set and not as a standalone bra. The combo was made up entirely of diamonds and Thai rubies and priced at $15 million. It sets the bar for most expensive and is even in the Guinness Book of World Records as the most expensive lingerie ever made.
The 2012 Floral Fantasy Bra, which is constructed of 400 jewels — rubies, diamonds, sapphires, and other semi-precious stones — is the second-least expensive of the bras. It was designed by New Jersey-based London Jewelers and shares the next-to-lowest price distinction with last year’s Fantasy Treasure bra.
This year’s bra was worn by model Alessandra Ambrosio. Heidi Klum has worn three of the bras. Tyra Banks, Giselle Bundchen, Karolina Kurkova, and Adriana Lima have worn two each. Others having worn the fantasy bras include models Miranda Kerr, Marissa Miller, and Claudia Schiffer.
So what have they done with all those beautiful bejeweled pieces of lingerie art? After the holidays, ostensibly the reason for which they were constructed (to give that special someone the ultimate gift of love), they are dismantled.
The 2012 Victoria’s Secret Fashion Show airs at 10 p.m. (EST) on Dec. 4 on CBS Television.