Virginia Commonwealth University is big…with more than 32,000 students it has an impact on the Richmond, Virginia economy in ways you might not think in addition to the ways you might first think of. Of course, students at VCU pay tuition which pays salaries which is immediately understood and while they’re here they eat and of course drink around town. Apparel merchandising is what I want to talk about today and it’s not a small menu to speak of like at a fast-food restaurant.
On the contrary VCU has a website for sale of the VCU trademarked merchandise which comes as a surprise if you went to a small college or university where what you see at the bookstore is what there is…so buy it when you’re at the particular campus is what you remember when you want to buy an item for your son or daughter or family member. VCU Rams merchandise sales raises the national visibility of the school and the city of Richmond enhancing its nationwide brand and bringing a positive buzz to the area. Of course, the production of VCU Rams merchandise creates jobs in manufacturing. Additionally, a portion of the profits of the sale of these items goes back into the VCU Rams athletic budget.
The online store caters to 32,000 students enrolled at VCU in the Fall of 2012 and the countless alumni and family members of VCU graduates; the online catalog has a variety of items for everyone divided into several categories to help shoppers find a suitable gift…the categories are mens, ladies, kids, auto, sweatshirts, hats and accessories. Click either of the highlighted hyperlinks I’ve placed in this story to go straight to the online catalog.
I perused the selections and found stuff I’d buy and will probably receive this Christmas…I found heavyweight crew socks in gold and white with black trim featuring the VCU Rams logo over the ankle. As I looked through the women’s section I found a black Final Four t-shirt celebrating the Rams 2011 participation in that event. Black and gold and even camouflage-style baseball caps with VCU on it are available in many designs. Stretchable book covers are something I noticed which are useful…those, of course, feature the VCU Rams and the school’s black and gold colors. Of course there are key chains and license plates for your car featuring the VCU logo in many forms.
As a local resident I can just go down to the school bookstore and buy items, but a lot of folks won’t be able to make a trip to VCU to shop for Xmas stuff. It is very easy to shop online and I found out that all orders are charged a flat rate of $4.99 per order. So, if you want to buy some VCU merchandise and can’t drive to Richmond then you have found an option.