Throughout our technological history people have always been skeptical of new inventions. Technology has changed rapidly in the last 60 years and much of what was initially thought of as a passing fad is now here to stay – TV, the telephone, microwaves, etc.
Unfortunately, Social Media still fits the passing fad category to many businesses. While there are many companies who realize that marketing with Social Media is essential to their strategies, there are still far too many business owners who do not see the value in Social Media Marketing, do not understand it, do not wish to understand it and dismiss it completely to the detriment of their business.
Business owners need to understand that Social Media Marketing is a crucial piece of a marketing strategy. There are several pieces to the Social Media puzzle that work together as well as stand on their own and show just how important Social presence is to a business.
Impression/Branding Social Media Marketing allows businesses to send out a message and be seen by a large number of people on a daily basis. Just like a billboard, newspaper ad, business card Social Media Updates and Tweets are making an impression on potential customers. While the message may not be business related or sales related, your business brand is being seen and making an impression.
Warm Leads/Referrals Every Friend and Follower is a warm lead. These people are all potential customers for your business. Because of the impression they have of you they will know to contact you when they need what you offer. They are also excellent referral sources to generate new business for you as they will likely share your information with their Friends, providing your business a great opportunity for referrals.
Customer Service/Company Messages Social Media provides an excellent opportunity for businesses to solve problems, provide useful information and share important messages with customers and potential customers. Sending a letter, composing and email blast or placing information in papers or your website can take time. Social Media allows businesses the opportunity to express an important message immediately.
Increase Website Traffic Social Media Marketing does not stand still while a website is typically static and provides more in depth information consumers seek. Think of Social Media as a waterfall of information that falls into a calm lake that is your website. Information is seen and processed, but for more in depth information Friends and Followers can go over to your website and learn more, assisting in their decision to use your services or buy your product.
Increase Search Engine Rank/SEO Perhaps the most crucial piece of the Social Media Marketing puzzle is the piece that provides increased Search Rank. Google has admitted that Social Authority (presence and activity on Social Media) is crucial to optimizing your business. Google recently changed their Search algorithm to include Social Media Updates, Tweets and Posts as well as how often others Share, Like, Comment and Re-Tweet those messages. This is the most important piece of the Social Puzzle that you simply cannot ignore to be competitive in today’s business world.