Social media is here to stay and it’s driving business in ways that change daily. People are using social media to share what they purchase with their friends, make wish lists, follow their favorite brands, and more.
The great thing about social media for business owners is that social media has leveled the playing field for small businesses. The home-based craft business, handyman business, or direct-selling business can now reach audiences in a way that would have been impossible even three or four years ago.
Four Steps to Getting Started
- Choose a few platforms that work well for you and focus on those. It’s not advisable to create a profile on every social media platform that’s out there. You’ll become overwhelmed, and will most likely not reach your audience.
- Identify your audience. Is it other moms? Business owners? People of a certain age demographic?
- Identify where your customers spend their time online. If they spend most of their social media time on Facebook, and you’re posting primarily to Twitter, you’re not connecting with your base.
- Build your social presence, start small, and begin to engage.
Social Media for Business Owners: Basic ToolkitHome Base
This can be a blog or website. If you have a blog, you can reach customers at all levels as you direct them back to your blog from your other social media platforms. Research free blogging options.
Almost every business needs a Facebook Page. Scour the web for articles on best practices and content marketing.
Most businesses will need a Twitter account. People in the business world tend to use Twitter more than Facebook because of it’s easy smart phone interface and short 140 character messages.
No matter what your business is, whether you’re selling a product or service, you need a visual presence online. Pinterest is officially the third most popular social media platform behind Facebook and Twitter, and drives more traffic to many major websites than Facebook does. Statistics coming in are showing that it is also driving more direct purchases.
Social Media for Business Owners: Pulling it All Together
The most important thing to remember in developing your social media presence is to not put all of your eggs in one basket. Create good content on your own site, then point posts and images back to your site from your social media platforms. Make social media work for you!