Yes, we all know about Black Friday. This is the day many big box stores and large brands roll out tempting sales and deals that are often hard to resist. How can we forget Cyber Monday. Technology has given us the power to make purchases with the simple touch of a finger.
Well, what about our small businesses and brands? Small Business Saturday, affectionately called Blue Saturday, will be celebrated on November 24th, 2012 and has been set aside to acknowledge those mom and pops, start-ups, specialty retailers, and smaller brands and businesses that are a vital part of our community.
Supporting your local economy will in turn support our national economy. Isn’t this how America became America? Many big box stores had big dreams with a small start. Let’s do our part to support those small businesses run by our local and national neighbors! ‘Like’ Small Business Saturday on Facebook and also let American Express help you explore Small Businesses within your area.
Check out these five benefits to shopping on Blue Saturday:
- 1. Explore your community
Have you always wondered what was in that store your pass every day? What about that area of shops you haven’t explored? Don’t forget that restaurant that you haven’t tried just yet. Blue Saturday is the day to put your wondering to rest. Getting out on Small Business Saturday will allow you explore your community and discover what’s been right under your nose the entire time.
- 2. Make friends and connections
Many surveyed consumers indicate that shopping small can maximize the customer service experience. Respondents from an American Express survey, indicated that being greeting by name and receiving personalized recommendations and service as key benefits to shopping small. Your local businesses want to have a relationship with you and thrive on word of mouth endorsements.
- 3. Find unique purchases
Yes it can be great to go to a store with an abundance of quantity for a products or services. It is the official season of giving! Our gift giving motivation is often unique to the different people and situations within our lives. Shopping small on Blue Saturday can help you check those special people off your list and be sure to find them something truly unique and pleasantly unexpected.
- 4. Preserve your favorites
Do you just love that small shop on the corner? Maybe there is a local favorite for happy hour? Is there something on the menu of that local eatery that is simply like no other? What about that smaller major brand that you appreciate for offering something unique to the competition? If you don’t patronize these community favorites they may not stand the test of time. On Blue Saturday take the time to shop small and eat small!
- 5. Improve your community
Don’t forget the small business in your area contribute taxes and supply jobs for your neighboring citizens. This is just one reason why shopping small can empower our local and national economy. Because these owner/operators are locals there is an increase chance they support local community groups and organizations. We’ve given you so many benefits to getting out on Blue Saturday the only thing left to do is go big and shop small!