You do not need to finish first to get the gold. Losers can still win in this game if you look and act like a winner. If SEO is not about ranking first what is it about?
You do not need to rank number one to get enhanced traffic, while it is clear that being in the top three helps, being in the top three is just as relevent. You want to be in the right top three, you want to look good and you want to have information that the searcher wants to get their hands on! Snippets, author profiles, reviews and endorsements for instance can all help you achieve converts. It is such a big market out there that for niche players finding and winning at the right niche is what is important.
You IT team should not lead this charge. People that understand your business – and most importantly why your clients acquire your solutions to fix their problems – should be leading this band. Sure IT has a role to play but so does the nice young chap at the local coffee shop.
Content is more important than links. There we said it. IT may push links as that is something that they understand…and that is good, but having relevant, fresh and snappy content is better. (Yeah to the Literature majors.) But please remember to keep it relevant, easy to read and snappy – it is too easy for someone to just search again!
Now is that content geared to showing off your talents, expertise and brilliance? Or is it there to show off your writer’s talents, expertise, and brilliance? How about the potential customer? Are you remembering to service their problem? We doubt that they searched “brilliant but unknown writers” but if they did are you ready?
In the world of social media, social search is growing ever more relevant. People want authorities that they can trust and will look to their existing social network to help them find these authorities. How are you linking your social media efforts with your other web and marketing efforts?
You do not need to understand SEO from A-Z to understand that it can help your business. Find someone to help you but let them explain what they will do in a way that makes sense to you. Via email is our preferred method of getting these explanations…so that we can go back and reread for clarification and tracking purposes.
For instance, while you want to use the ‘right’ keyword phrase, there may be more than one ‘right’ phrase, so relax and write so that it does not sound that it comes from your IT department. To be fair to IT guys some of them can write very well…but in our experiences, they are the minority!
Good SEO involves more than on-page keyword optimization, it includes traffic and conversions of customers. Google is constantly changing their algorithm, so that just using keyword placement isn’t going to improve a site’s ranking. You have to be strong across multiple areas – on-page, traffic, etc. It is not always easy to explain, but like a good hair you can tell when it works.
So are you now a SEO expert? No and we are not sure that you want to be. We do want you to have some of the right Questions to pose and to feel confident in sifting through some of the “mumbo jumbo” answers that are out there. If you want to know more visit your local online expert that you trust. Hubspot is one good source of information.
Good luck and may the “search” be with you.
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