On November 27, 2012, Samuel Adams announced that they have teamed up with San Francisco chocolatier TCHO to create a new and unique box of chocolates dubbed the Beer Lover’s Chocolate Box. Each box contains 12 8 gram pieces of premium chocolate that was created to pair with the beers included in the Samuel Adams Winter Classics variety pack. The candy retails for $16.95 a box online and a limited quantity will be made available at the Samuel Adams gift shop. The first 150 orders will also receive a pair of “perfect pint glasses” provided by the brewery.
TCHO Chief Chocolate Maker Brad Kintzer, who helped developed the gift box, had this to say about the experience:
As both a veteran chocolate maker and novice homebrewer, I’m amazed by the flavor complexity found in beer – and by the similarities in the chocolate making process and how complementary the resulting flavors can be. Great beer – like great chocolate – is the result of a careful fermentation that yields an array of flavor possibilities. Many of the flavors found in cocoa and chocolate can also be found in beer, and you can taste the synergy when they are paired. Many food and drink combinations come off as a bit forced as ‘pairings;’ they just don’t seem to work together flavor-wise. In developing the Beer Lover’s Chocolate Box, it was surprisingly natural to pair Samuel Adams brews with our TCHO chocolates.
Many people prefer pairing chocolates and red wine, but pairing beer and chocolate is quickly becoming big business as restaurants and pubs around the country have started offering beer and chocolate tastings. The malty sweetness of the beer is greatly enhanced by the flavor of the chocolate while the carbonation helps to cut the heavy aftertaste of the chocolate and cleanse the palate.
Jennifer Glanville, a Samuel Adams brewery manager hopes this gift box will help to change people’s perceptions of beer and chocolate:
The idea of pairing beer and food has been around for centuries, but many people are just starting to explore the idea and have fun with it while learning what works. From a juicy burger to a rich cheese or dessert, there’s a beer to create that perfect pairing – it’s all about letting the flavor of one enhance the other. We’re looking forward to hearing drinkers’ responses to the Samuel Adams Beer Lover’s Chocolate Box. So many people think of wine as the quintessential chocolate pairing, but we think this pairing will certainly change some minds.
This unique collection of chocolates would make a welcome gift for the beer lover in your life. When paired with the Winter Classics variety pack, the gift suddenly becomes much more of an experience. With a combined price of less than $25.00, before shipping, this gift is sure to please beer lovers, chocolate lovers and foodies alike.