It’s likely that Peter Jackson had no idea that he would start a thriving tourist niche in New Zealand when he began working on the Lord of the Rings trilogy all those years ago. But aside from being big business in the film industry, The Hobbit movie is just plain good for the country’s tourism industry. And with the upcoming Hobbit movie release on December 14, 2012, more than one ardent fan will turn his New Zealand Lord of the Rings tour into a New Zealand Hobbit tour.
Subscribe to this column to get regular updates right in your mail box. Click on this Subscribe link.
Other Hobbit movie news
- The Hobbit production diaries #9: Crew crazy busy weeks before premiere!
- The Hobbit movie still featuring Martin Freeman (Bilbo) released
- Peter Jackson works with West Memphis 3 Damien Echols to clear name
- SAG Awards nominees: Meryl Streep, Christopher Plummer, Deathly Hallows 2
- Hobbit movie news: Hobbit-themed 777 plane brings film to skies
Most of the fans who visit NZ have visited locations where the films were shot. For example, about 47,000 people each year visit the locations that director Peter Jackson used to create Tolkien’s Middle Earth in The Lord of the Rings trilogy. It’s anticipated that the number of tourists to New Zealand will increase with the release of the three Hobbit movies. After all, wouldn’t it be cool to walk in the footsteps of Bilbo Baggins? Plenty of people seem to think so.
Middle Earth is Big Business
Middle earth is big business for the tiny country of New Zealand. A Hobbit-themed 777 was rolled out this week, part of a multimillion pound budget for Air New Zealand. One can only imagine what kinds of marketing budgets tiny municipalities around the country are planning in anticipation of the arrival of those doing a New Zealand Hobbit tour.
According to CNN,
Tourism New Zealand recently launched its new campaign “100% Middle-earth, 100% Pure New Zealand,” which was allotted NZ$10 million of the department’s NZ$65 million annual marketing budget.
The campaign has caused an increase in tourism of almost 80%.
If you’re planning on being in Middle Earth for this or future openings of Jackson’s latest Tolkien trilogy, go to CNN to find a list of activities.
Sources: CNN, Daily Mail, IMDb
Follow me on Pinterest and Twitter.
Other articles by the Entertainment Examiner:
- Harry Potter: Page to Screen collectible book set conjures up $1000 price tag
- The science of Batman: Professor uses Dark Knight to explain superhero skills
- Superman cartoons from 40s give fans a fix while waiting for Man of Steel