Pepsi and Beyonce are calling all fans. Pepsi and Beyonce are giving fans the opportunity to show the Super Bowl audience how they step-it-up. The winner will receive the opportunity to be a part of the First-Ever Crowd-Sourced Super Bowl Halftime Introduction and welcome Beyonce to the stage.
The opportunity starts Saturday, December 29, 2012. Fans are asked to submit photos of specific “poses” with high expectations of being chosen the winner. On Saturday, Pepsi will take over Times Square digital billboards, asking all fans to submit their photos.
Fans should visit www.pepsi.com/halftime to submit their photos. All fans should be aware the opportunity may require some rump- shaking, finger -waving, leg- switching fun. All of the photos should be uploaded at www.pepsi.com/halftime including the hashtag #PepsiHalftime. The show will air on CBS February 3, 2012.
The Beyonce and Pepsi smack down does not stop there. All fans who submit their photos by January 11th will also be given the opportunity of a lifetime.Fifty of the selected fans who submitted their photos by January 11th will be entered into a drawing to have the chance to be on the field during Beyonce’s Pepsi Super Bowl XLVII Halftime Show performance.
The selected fans will also have the opportunity to bring a friend to New Orleans, participate in the dress rehearsals during the week leading up to the show. This is an exciting and excellent opportunity.
Thanks to Pepsi’s new mindset “Live for Now”, that is also similar to the Y.O.LO “You Only Live Once” acronym; fans have the opportunity of a lifetime. CBS and Super Bowl viewers should be prepared for an interesting show.
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also, means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit http://www.pepsico.com