Hurricane Sandy reminded us just how fragile lower Manhattan can be. Still reeling from the devastating terrorist attacks over 11 years ago, the area got inundated by storm surges that completely flooded the area. Businesses lost their offices, restaurants lost their food and furniture, and stores lost all of their merchandise. Downtown is a disaster area with FEMA trucks and companies still trying to pump water out of buildings and restore electricity.
However, one company located in lower Manhattan is actually thriving despite losing access to their office building at 90 Broad Street. Backup My Info! (BUMI), unlike the vast majority of companies who have sustained such massive damage, has remained operational. That’s because BUMI is a leader in the data backup and restoration business and utilizes their own product. They took all of the precautions that they recommend to their clients. Working remotely from their apartments, BUMI’s employees spent countless hours ensuring that not one of their 500 clients lost access to their critical data, and not one has.
BUMI was founded by Jennifer Walzer in 2002 who recognized the need for companies to backup their critical data. Starting from scratch and working out of her apartment, Jennifer slowly developed a premium data recovery and restoration business in the city for professional service firms employing between 10 and 1000 people. Over the past few years, BUMI has won several small-business awards, especially those that are given out for outstanding customer service. You see, while most companies in the industry use a “set it and forget it” model, BUMI takes the opposite approach. Each client has their own designated engineer who listens to their needs before every making a recommendation on the best strategy for their data recovery needs. The engineers monitor the client’s data every day to ensure that there aren’t any problems. When there are, the engineer contacts the client immediately to fix the problem. Whereas BUMI takes pride in their proactive approach to customer service, the larger more well-known companies in the space are great at taking in data to store, but when it comes to getting it restored when there is a problem, it can take days to even get a customer service person on the phone.
Since the hurricane, Jennifer has received dozens of new client requests and media inquiries to discuss how BUMI works and how the team was able to restore every single one of their clients back to form. The model is simple, but very few companies practice it. Believe in your business, practice what you preach, treat your employees like gold, and always put the customer’s needs first. Simple to say, but not easy to execute.
BUMI can expect big things as we approach the new year. Their building in lower Manhattan should be operational by mid-December. Prospective clients continue to call as they hear about BUMI’s superior product and customer service. But most importantly, BUMI will continue to serve their customers with the excellence that has won them so many awards.
—Brad Berkowitz is the author of the 21st Century Guide to Bachelorhood