Let’s entertain two principles for a second:
Gourmet: /ɡɔrˈmeɪ/) is a cultural ideal associated with the culinary arts of fine food and drink. The term and its associated practices are usually used positively to describe people of refined taste and passion.
That was a lot. Wasn’t it? Or even sometimes the price on the menu. Whereas…
Hamburger: A hamburger (also called a hamburger sandwich, burger or hamburg) is a sandwich consisting of a cooked patty of ground meat usually placed inside a sliced bread roll.
The latter, slightly simpler definition, is given to the less elaborate part of the patty stacked between fancy bread and toppings combination. As golden arches and other establishments press on with sesame seed buns en tow and million dollar secret recipes (and a steady but rapid incline to serve “healthier” choices), look closer.
There, between canvas awnings, fancy font written names, clean glass windows and the hearty aroma of beef and fancy fried potatoes to effortlessly convince you…there are a few burger and beer “joints” trying to pass for average burger and fries establishments promising to keep you coming back craving about them and following their every menu change like a cult.
Actually, there is nothing “fast” or average about this new and rapidly growing fad. Those with proper knowledge for “correct” food preparation, may not need an elaborate breakdown of certain culinary terms to know what their taste buds feel like when they press perfectly upon cooked meat, bread brioche, truffle oil, fine mayonnaise-based side sauces infused with herbs and radish….the list would be somewhat endless.
But let’s be honest, there is a hemisphere between eating for fuel and eating for all its taste; though in the land of supersize me one may challenge this. But great food is as obvious as the hat on the head chef in a kitchen dressed in stainless steel and pressed white linen or one with a hip all black graphics tee with one basic principle in mind…to cook great food you deserve to eat.
This sudden revival for quality comfort eating has given new life to this “movement” but mostly, to those that still believe that the integrity of great food is not just in the presentation but that the simplicity in its preparation and quality of its ingredients take it from the average “joints” to the “talk of the town.”
All of the sudden (it may seem), these establishments are “popping out of nowhere,” with a burger-and-beer paired combination, potato and sweet potato fries, three page long menus, rock-pop art on the walls and tables, catchy phrases for additional pairings and mouth watering names. Have I made you hungry yet? This is a growing love affair I’m afraid, a cultural phenomenon that may have caught us off guard but certainly one you will often crave…like I do.