Kansas City-based startup accelerator and business incubator Think Big Partners has split off its marketing unit as a separate business known as Inboun, which specializes in digital marketing for startups as well as small and mid-sized businesses.
Inboun, which launched out of the Think Big Partners business incubator, currently focuses on inbound marketing consulting, strategy development, public relations, audio/video development, digital marketing analytics and measurement, as well as social media, content, event, custom engagement and startup marketing services.
Inboun’s client list includes The North Face, The Roasterie, Hitch Fit Online Personal Training, Coaches vs. Cancer, The College Basketball Experience, Ruckus, Think Big Partners and other local (Kansas City-based) and national companies.
Inboun also specializes in marketing many of Think Big Partners’ startups involved in the accelerator program, the incubator and in the coworking space. As Inboun’s niche market, these Kansas City-based startups and early-stage companies utilize the company’s digital marketing services in order to promote their brand, drive traffic to their new websites, establish a voice in the community and market innovative products that are new to the industry.
“We enjoy helping entrepreneurs because we are entrepreneurs too,” said founder of Inboun, Herb Sih. “Throughout helping so many startups during our experience of building Think Big Partners, as well as working closely with entrepreneurs during events like Think Big Kansas City, The Gigabit Challenge and iKC, we realized that one of our biggest strengths is helping these startups market exactly what they do and how they do it. Marketing for startups requires a very different approach than marketing for established brands. Lucky for us, we excel at both.”
In addition to working with startups, Inboun also works with established brands through an integrated inbound marketing strategy. By collaborating with other marketing agencies, developing both short- and long-term marketing campaigns and assisting brands with social media marketing, Inboun’s client base has grown quickly since its inception in mid-2011.
“Working with Inboun has been a great experience,” says Diana Chaloux-LaCerte, co-owner of Hitch Fit and client of Inboun. “They have aided us greatly in developing effective marketing strategies, in addition to creating loads of valuable, traffic driving, custom content to our websites and social media networks. The team is fun to work with and extremely responsive to all of our requests and needs. They obviously have our best interest and growth in mind, and we look forward to a continuing relationship as we expand our company.”
One of Inboun’s most sought-after services is event marketing, also referred to as experiential-based marketing. By connecting constituency groups to brands as well as utilizing events as a marketing tactic, Inboun has helped various startups and established brands not only market their events, but to use events as a promotional technique. Events that Inboun has been involved with include the Coaches vs. Cancer Classic, The College Basketball Hall of Fame Weekend, iKC, The Gigabit Challenge, Treasure You Retreat and upcoming Kansas City innovation competition, Hackovate Health.
“We are thrilled to work with some of Kansas City’s most sought-after brands as well as some of the nation’s growing businesses,” said Allison Way, senior copywriter for Inboun. “Whether it’s developing the next creative campaign, developing a strong PR strategy, promoting an upcoming event or teaching our clients the power of social media marketing, we want to teach progressive companies and innovative startups how to develop powerful customer relationships that lead to revenue and measurable results.”
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