People can rent almost anything. Some things are so common we don’t give it a second thought. For instance, people rent cars, wedding attire, furniture, jewelry, children’s toys, children’s designer clothes, movies, and books. Now there is an item for rent that might surprise you.
Finger nail polish is now for rent.
The news on Nov. 28, 2012, made viewers aware of this new trend. Lacquerous, a company that bills itself as “the Netflix of nail polish,” is set up online to rent nail polish.
The practice of sharing beauty products with other people might seem less appealing than the rental of the items mentioned above. However, Ashlene Nand and Liza Kindred think it is an idea whose time has come.
These two founders of Lacquerous are doing quite well with their subscription-based service that lets members rent several bottles of high-end nail polishes for up to a month.
They say that the practice is the same as what most people experience in a traditional nail salon. The staff shares polish among clients who are getting manicures and pedicures.
Ms. Kindred says the company takes precautions between rentals. The company inspects each bottle for impurities and unsanitary conditions, before sending one to the next client. She also says:
“Bacteria can’t live for long in a bottle of nail polish. You are probably more likely to get an infection in the salon itself.”
She is correct about that because many nail polishes contain toluene and formaldehyde, which definitely will eliminate germs inside the bottle.
The idea behind Lacquerous came from Ms. Nand, who said she had become obsessed with nail art while she was running an online consignment business.
How does the nail polish rental work?
Members pay $18 each month for the service. They get to choose three polishes from a selection of 70 colors, including colors by well-known designers like Dolce and Gabanna, Chanel and Dior, the popular makeup company Mac and special limited edition collections. After 30 days, members return their colors using a prepaid envelope and select three more.
Eventually, the two business owners hope to work with nail polish companies and sell full bottles to customers who tried a color and loved it.
Currently the owners are testing the service in a small group of about 100 people. About 2,000 have requested access to the service and 10,000 in total have signed up for updates about the company’s products.
Ms. Nand concludes:
“People seem to want this service; there is a demand for it.”
If you are interested in or have questions about this service, visit the new company’s website.
Be honest now, would you rent nail polish?