Multiple sclerosis action groups are calling on Starbucks to substitute orange coffee cup lids for their usual beverage tops during MS Awareness Week.
Posting on Starbucks’ own customer suggestion site, titled My Starbucks Idea, individuals offered these comments, urging Starbucks to adopt the MS Awareness orange coffee cup lid idea and asking the public to join the cause:
“I believe Starbucks can … bring an extraordinary amount of awareness to the disease of Multiple Sclerosis [sic],’ wrote a user named aworldfreeofms on December 27. “Starbucks can join the movement to one day live in a world free of MS.”
“Our wish is for the Orange Awareness Ribbon to be as recognized as the pink ribbon,” Lees MSketeers added.
“Starbucks strives to be socially responsible,” said a poster named cmarts4. “It’s the perfect brand to get involved in the [MS Awareness] movement. Lets make the orange ribbon known in every household [sic].”
“I hope Starbucks will become a leader in bringing this condition to the forefront,” said user soccercatz. “Help us erase MS, because it is horrible living with the MonSter [sic].”
“MonSter” is a commonly used term among individuals living with MS to characterize the condition.
Participants in several MS-related communities echoed their enthusiasm for the idea of Starbucks using orange coffee cup lids during MS Awareness Week.
“Orange lids [on Starbucks coffee cups during MS Awareness Week in March] could be extraordinarily awesome,” wrote Laura of Ohio, who has MS, on the Nancy Davis Foundation’s Facebook page. “It might even encourage me to buy a cup or two.”
The public is invited, with a simple sign-in, to join the cause at My Starbucks Idea, asking the popular coffee purveyor to take on the orange-cup concept for MS Awareness Week.
What is MS Awareness Week?
MS Awareness Week, originated by the National MS Society, is generally held during the third week of March. For 2013, MS Awareness Week runs from March 11 to 15. Concerned individuals, including those who have been diagnosed with MS and those who simply want to keep the issue in the forefront of public attention, traditionally wear orange MS Awareness ribbons.
Educational and fund-raising events may be scheduled during this time as well.
In Chicago and certain other areas, the entire month of March is earmarked as MS Awareness Month.
What sorts of suggestions has Starbucks approved in the past?
Starbucks’ recently implemented customer suggestions have included a drive-through mobile ordering application, seasonal promotions, ingredient changes, and several fundraising campaigns.
What is multiple sclerosis?
MS is a potentially disabling neurological condition, marked by an occasion or progressive degeneration of myelin, the fatty protective covering of central nervous system components, and scarring or lesions in the brain and spinal cord.
Symptoms of MS may be cognitive, emotional, or physical.
Common complaints include blindness, bowel or urinary problems, cognitive impairments, depression, dizziness, fatigue, mood swings, muscle spasms, paralysis, swallowing difficulties, vertigo, weakness, and more.
A cure for MS has not yet been found.
Do you have a hot tip for foodies? Have a cool cooking event or fun food festival? Contact the Madison Foods Examiner with details for possible coverage in future articles.
- 40 chocolate holidays to last all year long
- Rare Belgian beer begins limited US debut, as online bids reach $100s
- 12 baking secrets for the best holiday or everyday cookies
Please subscribe to receive free e-mail updates whenever this columnist publishes a new article. Feel free to follow on Google Plus and Twitter. You are also invited to join this writer’s fan page.