According to The Inquistor, it reported on Dec. 29, 2012, Jamie McDonald ready up to take on the “Denny’s Hobbit Menu Challenge” and successfully devours an 11-plate menu involving “The Hobbit” theme.
McDonald’s refers to himself as a “professional eater” and had taken on the long journey to meet his less than 20-minute goal of consuming all of it. If you’re a calorie counter of sorts and like to keep an eye on your figure, McDonald’s consumed breakfast spread is 8,610 calories along with 9.75 pounds of food. According to Mashable, he had gotten it all done in exactly 19 minutes and 25 seconds.
Denny’s partnered with Warner Brothers Pictures in November to promote the highly anticipated “Hobbit” movie. The menu delivered by Denny’s includes breakfast meals inspired by the movie. Such meals include the “Hobbit Hole Breakfast”, “Pumpkin Patch Pancakes”, “Shire Sausage Skillet”, “Frodo’s Pot Roast Skillet”, “The Ring Burger”, Galdalf’s Gobble Melt”, “Dwarves Turkey and Dressing Dinner”, Lonely Mountain Treasure”, Radagast’s Red Velvet Pancake Puppies”, “Bilbo’s Berry Smoothie”, and “Lonely Lands Campfire Cookie Milk Shake”.
The meals were made available on Nov. 6, 2012.
Also, other “Hobbit” related memorabilia, games, recipes, etc were made available on Denny’s website
Denny’s CMO, Frances Allen was quoted by Mashable, concerning their partnering with Warner Brothers:
“We are delighted to partner with Warner Bros. Pictures to bring the captivating spirit of The Hobbit: An Unexpected Journey to life in our diners nationwide. We were inspired by the imaginative world of Middle‐earth and wanted to offer fellow fans an equally inspired food experience to share in the excitement and anticipation for the upcoming debut.”
They don’t call Jamie “The Bear” McDonald for nothing, his voracious appetite, according to The Daily Mail in the U.K., he has taken on 60 food eating challenges in the past.
For one, every family has a kid who won’t eat. McDonald on the other hand, is also good at being a “little piggie” himself during this Christmas season, So, McDonald had created his own “A Christmas Story” meal challenge. He downed a four and a half pound meatloaf, four pounds of mashed potatoes, and two and a half pounds of cookies for the fun of it. “Oink Oink!”
In October, McDonald took on the Annual Mucho Burrito Ghost Pepper Burrito Eating Contest by consuming 10-inch burritos laced with the second hottest pepper in the globe, the Naga Bhut Jolokia, which is also known as the Ghost Pepper.