Tuesday, one of the most popular and entertaining conservative talk radio hosts of all time, best-selling author Laura Ingraham, announced with her signature tongue-in-cheek style that she was not renewing her contract with Talk Radio Network. After nine years of week-day broadcasts, Laura teased she was off to pursue her “first loves, modern dance and the xylophone.” Ingraham promised, “In the highly unlikely event that these efforts do not prove fruitful; I intend to return to radio.”
Following an article which announced her intentions by Associated Press, Ingraham quickly came through with additional and far more personal information on the “Shut up & Blog,” feature of her home site. It was the perfect venue because it is a favorite, always chock-full of nuggets of conservative wisdom, under the subtitle, “Laura Unleashed.” Everyone familiar with Laura’s inclination to make great fun of herself, rolled their eyes, smiling, and continued to read to find out what Ingraham’s serious plans were.
In a heartbeat, Laura followed with an exciting explanation that she was going to take advantage of an opportunity to explore expansion of her radio program, the “Laura Ingraham Show,” previously carried by over 300 stations. In lieu of simply signing on to a new contract of the same ol’, same ol’, Laura was going to rethink and retool.
While the necessary “retooling” process moves ahead, Laura’s fans will be relieved to know that not only may they can keep up with her through her website, at lauraingraham.com, they can also catch her tweets at @IngrahamAngle or view her on Fox News.
Ingraham is a staple on Fox News as well as a Tea Party darling. Many of her fans would love to see, not just hear, even more of her. Visually, audiences have warmed to Laura’s television presence, whether she is sitting in for Bill O’Reilly as he gads about making personal appearances with Dennis Miller, or pops in, as she did this morning on “Fox & Friends.”
Followers who also are keen on Greta Van Susteren may have their fingers crossed that Fox recognizes another original in Laura, and comes up with a just-right format suitable to showcase Laura’s natural vivacity, not simply a rehash of an old been there done that format, once tried. If so, it must include a team that mirrors Laura’s intense drive for perfection. She’s no shirker; and any team that supports her would need to be similarly driven.
The ability to connect with audiences is the first prerequisite to gaining viewer loyalty. Ingraham has proven herself, in all mediums, from radio, to writing best-sellers to the television screen, as a political personality with clout. Best of all, Laura does well what our government doesn’t seem able to do at all; her straight-talk crosses the aisle, appealing to Democrats as well as Republicans and Libertarians.
Because Laura is ready for bigger and better things, it’s no wonder her fans are confident new opportunities will lead her to an ideal place to make the most of what she offers. When Laura asked them to, “stay tuned,” her fans set their dials so they could be first to learn what comes next for Laura.