Khloe Kardashian is officially a flop as a co-host on “The X Factor” U.S.: The show is getting an avalanche of complaints about her from viewers, and the show’s ratings went down significantly after she debuted on “The X Factor.”
Kardashian and co-host Mario Lopez made their “X Factor” debut on October 31, 2012, and the result was an immediate decrease in the show’s season-average ratings (as I predicted it would happen), because so many viewers are saying they will no longer watch “The X Factor” U.S. as long as Kardashian is on the show.
According to Nielsen Media Research, the episode’s U.S. ratings were a total of 7.6 million U.S. viewers. That’s a big drop from the 12 million U.S. viewers per episode that Fox’s “The X Factor” U.S. averaged in its first season in 2011. The U.S. prime-time shows that surpassed “The X Factor” in the same time slot (8 p.m. to 10 p.m.) on October 31, 2012, were:
- “Criminal Minds” (CBS) – 11.99 million U.S. viewers
- “Modern Family” (ABC) – 10.62 million U.S. viewers
- “Survivor: Philippines” (CBS) – 9.83 million U.S. viewers
- “It’s the Great Pumpkin, Charlie Brown” (ABC) – 7.99 million U.S. viewers
It’s always a bad sign if a show’s new episode gets beaten in the ratings by a rerun of a Charlie Brown TV special that’s several years old.
To be fair, ratings overall for U.S. TV shows on Halloween night 2012 were not up to par of what they normally would be, no doubt because millions of people were still without electricity in the aftermath of Hurricane Sandy, and many local TV affiliates in the hurricane-affected areas have been televising breaking news related to the hurricane instead of regularly scheduled programming.
However, even if Hurricane Sandy hadn’t happened, CBS’s “Criminal Minds” ABC’s “Modern Family” and CBS’s “CSI” would almost certainly still have been the U.S. ratings leaders that night, since they have been ruling Wednesday-night ratings this year. And “The X Factor” would still have had a decline in the ratings.
When TV programming everywhere in the U.S. gets back to normal and Hurricane Sandy victims get their electricity working again, there is still going to be a downward trend for “The X Factor” U.S. ratings in 2012, compared to the ratings the show got in 2011.
As previously reported, “The X Factor” U.S. hit an all-time ratings low on October 23, 2012, when a new episode that aired got only 5.71 million U.S. viewers. However, the low ratings had a lot to do with the fact that Fox had yanked that episode around the schedule three times, and many viewers did not know that Fox had rescheduled the episode to be televised on that night, since Fox had made the scheduling change on short notice. It was a scheduling fiasco that hopefully won’t happen again.
After Britney Spears (another polarizing figure) joined “The X Factor” U.S. as a judge in 2012, the show’s ratings went down to about 9 million U.S. viewers per episode. Just like Spears, Kardashian is also having a negative effect on the show’s ratings.
For regularly scheduled “X Factor” U.S. episodes, here are the U.S. ratings, according to Nielsen Media Research:
- “The X Factor” U.S. ratings average in 2011 (the show’s first season): 12 million U.S. viewers per episode
- “The X Factor” U.S. ratings average in 2012 (the show’s second season): 9 million U.S. viewers per episode so far
- “The X Factor” U.S. ratings for Kardashian’s debut episode: 7.6 million U.S. viewers
The point is that the show is losing viewers in 2012, regardless if it’s a decrease of 2 million one week or a decrease of 3 million in another week, etc. The bottom line is that Spears and Kardashian were hired to bring in more viewers than “The X Factor” U.S. had in 2011, and they have both been absolute failures in this regard. Even worse is that this fiasco could have been prevented, because viewers had been complaining loudly and objecting to Spears and Kardashian being hired for “The X Factor” in the first place, but those concerns were ignored by the out-of-touch executives who made the stupid decision to hire Spears and Kardashian because they thought their celebrity names would be enough to bring in more viewers. But just because someone sells a lot of perfume with their name on it doesn’t mean that most TV viewers want to see them as a judge or host on “The X Factor.”
There is plenty of proof that Kardashian is a real problem for the show, starting with all the viewer complaints that can be found on the Internet, including all the official social media (Facebook, Twitter, etc.) for “The X Factor” U.S., as well as on several message boards and commentary sections on sites that have nothing to do with the show. Kardashian is definitely alienating viewers, since the vast majority of viewer comments about her since she’s been on “The X Factor” U.S. have been people complaining about how unlikable she is on the show, and that her hosting style is awkward and “fake.”
It’s too obvious to not report this fact: Numerous people are saying they will no longer watch “The X Factor” U.S. because of Kardashian. Lopez cannot be reasonably blamed for the decrease in “The X Factor” U.S.’s ratings because Kardashian is the one getting almost all of the complaints about the show’s two hosts this year, and most people who are commenting say that Lopez is doing a good job hosting the show.
And what exactly did Kardashian do in her first “X Factor” episode that has turned off so many viewers? As previously reported, in the first “X Factor” episode that Kardashian co-hosted, she aggressively interrogated judges Simon Cowell and Demi Lovato in order to get them to elaborate on their contestant feedback.
She also flirted shamelessly with Cowell, when they told each other how sexy they looked and they smirked lustfully at each other. Her flirting with Cowell (which she initiated) was weird and inappropriate, considering that Kardashian is married. There were also many viewers who complained that Kardashian was wearing a cleavage-baring, sheer blouse with no bra, and her breast nipples were clearly showing, especially on high-definition TV. During her cringe-inducing flirting with Cowell, he made a smarmy joke implying that the temperature in the room was affecting the state of her nipples by saying, “I think the air conditioning is on high tonight. It’s very distracting.” She laughed in response, “You love it!”
But then again, Kardashian’s tackiness is not so surprising, considering her family has cashed in on her sister Kim’s fame, and that fame started with Kim’s kinky sex video being sold to the public.
This is what Khloe Kardashian had to say on the syndicated radio show “On Air With Ryan Seacrest” in an October 2012 interview, shortly after it was announced she was going to be an “X Factor” U.S. co-host: “Listen, I can’t be anybody else but myself. I just have to control the language a little bit. The good thing is I’m friends with Demi, like I’m comfortable around these people. I mean, Simon [Cowell], I’ve never met, so as long as I sit on his lap and talk to him, it’ll be fine.” Based on her tacky on-camera flirting with Cowell, maybe Kardashian wants to do more than sit on his lap to keep her job.
Kardashian has not commented on various tabloid reports that her husband, basketball star Lamar Odom, is vehemently opposed to her taking the “X Factor” job. However, she has denied the tabloid reports that Odom is planning to divorce her. Kardashian told Us Weekly that the divorce rumors are “hurtful lies.” Odom was reportedly seen leaving a divorce attorney’s office during the week that she was announced as co-host of “The X Factor” U.S.
Regardless of what’s going on in Kardashian’s marriage, hiring her to host “The X Factor” U.S. is just one of many bad business decisions that “X Factor” executives made for the show’s second season. And it’s not as if these decision makers did not have fair warning about how disliked Kardashian would be with “X Factor” viewers. As soon as the news broke that she was in talks to be a host of the show, countless number of people immediately took to the Internet to voice their dissent and complaints by saying they didn’t want Kardashian on the show. She has her share of fans, but they appear to be a very small minority of “X Factor” viewers. Months before she was hired for the job, die-hard “X Factor” viewers were saying they would boycott the show if Kardashian is on the show. And based on the show’s plummeting ratings, numerous people are making good on that vow to stop watching “The X Factor” U.S.
There were so many people complaining about Kardashian possibly joining “The X Factor,” that it was a big red warning flag. However, the decision makers chose to ignore that warning and hired her anyway, as part of the show’s misguided marketing attempt at trying to get more teenage girls to watch the show. Cowell gets a great deal of the blame for this Kardashian fiasco because he said in many interviews before she was hired that he was pushing to get Kardashian to host the show, that she was his top choice for a female to host the show, and that he knew that many people were opposed to the idea. (Cowell also implied that some of the people who didn’t like the idea were Fox executives.) “The X Factor” U.S. is now paying the price for this dumb Kardashian mistake by having its ratings continue to go down the toilet.
On her Twitter page, Kardashian seems to be deliberately ignoring the huge backlash against her and all the viewer complaints about her, since she is only retweeting and responding to gushing praise from her fans. These fans are in the minority of “X Factor” viewers. Here are some of the tweets that Kardashian has posted since her “X Factor” debut:
October 31, 2012: “I think I had a little nip action earlier LOL” … “Already half way into the show – and I must say I LOVE LOVE LOVE my new job!!!” … “Thank you for giving me courage to do this!!!!!!! “Thank you guys so much for the love and support! How are you all loving The X Factor?”
November 1, 2012: “They liked me enough to not tell me to stay home tonight” … “The stress of the elimination episodes!!! So many emotions!” … “I’m so happy that I have both shows under my belt! The elimination show is a totally different feel. I’m anxious to learn and get great!” … “Thank you for the love, wishes and tips for me!!!! I love the tips!”
And here is a sampling of Internet comments about Kardashian being an “X Factor” host:
From “The X Factor” U.S. official Facebook page:
“Khloe is so unpolished she’s border line rude. VERY unnatural and in dire need of a stylist.”
“Seriously the hosting was a train wreck. I won’t watch if Khloe remains.”
“I’m done….I cant watch anymore……khloe is terrible!”
“Mario is the man..Kloe is empty just like The Kardashians..Mario should host solo.”
“Keep Mario; Khloe is not even needed.”
“You do not need Khardashian on there, she does nothing for the show, let her go sooon!!!!! Her dress was horrible the other night.”
“Khloe needs to stay at home!”
“Leave Mario to the Hosting, send Khloe home Please…she ruins the show.”
“Two hosts is distracting…Mario is a pro. Khloe should only do the backstage interviews.”
“Worst hosting team I ever saw. Virtually unwatchable.”
“They were 2 boring people. Khloe looked like a fool. Get rid of her.”
“So out of all the Kardashians, Khloe is my favorite but she needs to go to host 101 class before she’s ready to host. Singling out Demi and demanding an answer when Demi politely declined was just tacky and made her look bad. In my opinion there only needs to be one host and might as well keep the one who knows what he’s doing. Khloe just seems insulting and when she’s not talking she’s doing duck lips.. Eww lol love her but not host material yet.”
“Khloe’s voice is like nails on the chalkboard. And, she can’t memorized even 6 words without looking at the prompter. She’s horrible. Really, really, bad. Get rid of her and I guarantee you’ll boost ratings 100%.”
“Terrible choice for hosts. Chloe was ghastly! Mario was just hanging on the teleprompter.”
“Thought it was funny when Simon said something about the a/c on high. My My My you could see right threw that shirt.”
“Get rid of Kloe ASAP !!!”
“No more good-for-nothing Kardashian please!”
“Remember it is a fox show so please control what she is wearing! I don’t need my 4 year old running around saying boobies, bc that’s he sees when we watch the X factor now. Just sayin!”
“Chloe annoys me!”
“Please replace HER.”
“Annoying!!!! She didn’t even wear a bra I mean come on!”
“Mario is fine, Khloe is a JOKE!!! lol dude two hosts is not even necessary i don’t get it.”
“Love Khloe my fav Kardashian..I think she’s doing an awesome job both she and Mario are doing their best…keep it up guys!!”
“No, no, no.. Kardashian in general is disgusting.. trashy actually. Too bad Mario Lopez got messed up in that wreck! I bet he didn’t get 10 words in the whole show.”
“Mario is good….Khloe is more into herself than anything else. There are other’s who would be more suitable and compliment Mario.”
“Loving them i hope they stay on the show forever.”
“Mario is okay,he is personable.he does good on the one on one interviews.Khloe is stiff and forced.Her interviews seem like she isnt even interested in what they say.”
“No to Khloe and Mario as hosts! I like Mario but it’s difficult to watch Khloe standing next to Mario. It just looks awkward.”
“Mario is cool khloe is terrible! do not bring that coattail riding no talent ho back.”
“Mario your a pro you should be embarrassed to share the stage w/her.”
“Khloe gonna ruin da show…its unbearable!..its like shaquel o’neal tryin to play da role of one of the snow white’s 7 dwarf!…”
“Khloe Kardashian is just a desastre as. a hosted she does not idea how to work in from the camaras.”
“Khloe needs to go! I know she’s trying, but she needs to try somewhere else. She is definitely not X Factor material. I have to DVR the show & fast forward through all of her talking or I wouldn’t be able to watch the show. I’m surprised they would allow an amateur to host such a huge show.”
November 3, 2012 update: The second “X Factor” episode featuring Kardashian as the show’s co-host got even lower ratings than the first episode. Click here for more details.