Kellogg’s, together with Scholastic and Walmart are empowering kids to choose books they love to read, encouraging them to read every day at home. Nine out of 10 children say they are more likely to finish reading a book that they pick out themselves.
How to Participate
When parents purchase two specially marked Kellogg’s products or one Kellogg’s Tri-Pack at Walmart stores, they can enter the codes printed inside merchandise packaging at KelloggsFamilyRewards.com/Scholastic. Participants will receive a confirmation email containing a Scholastic Book Coupon for a book of the child’s choice up to $5 in value.
The coupon can be redeemed on the Scholastic online store in the “Great Books for $5” section. Popular books include: There is a Fly Guy in My Soup by Ted Arnold, There was an Old Lady who Swallowed a Book by Lucille Colandro and Spiders by Nic Bishop. Participating brands include Raisin Bran®, Nutri-Grain®, Eggo®, Pop-Tarts®, Cheez-It®, Rice Krispies Treats®, Froot Loops®, Keebler® and Frosted Mini-Wheats®.
Children can to choose their favorite book from a selection of hundreds. To further encourage in-home reading, parents can access free reading resources at www.scholastic.com/readeveryday, part of Scholastic’s Read Every Day global literacy campaign.
Here are holiday reading ideas, pick one or make your own.
- The idea is for your child to read each day.
- Have your child list all the books by their favorite author. See how many the two of you can read this holiday season.
- Better yet, discover a new holiday author for you both to explore!
- Set up play dates with your children’s friends where they swap books. Keep them sharing books throughout the summer.
- Have your child start an email journal with a friend or relative. They can take turns writing back and forth as they both read the same holiday book
- Have your child make holiday dessert! They need to read the directions on a box of gelatin, brownies, cake, etc…to you.
- If you go on a family vacation this winter break, let them mark their travels out on a map, read a book about your trip, write a travel journal.
- Have children make their own book. A cookbook, a joke book, a book about their favorite teams- could they compare them with other teams?
- Leave a note for your child to discover sometime during the day.
- Let your child see you reading and writing.
Kellogg’s(R) And Scholastic Get Kids Reading To Help Pave The Way For A Successful School Year. (PRNewsFoto/Kellogg Company)
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