SocialMotus is the first Australian-based startup to have developed an all-in-one social media management platform for businesses and agencies. Founded by David Lin and launched in November 2012, the tool tracks ROI conversions from customized campaigns and individual posts and provides multi-user support.
In this exclusive interview with Marketing Executive Siv Rauv, you will learn more about SocialMotus.
Cendrine Marrouat: Hell, Siv. Thank you for answering my questions. Is there a particular event that triggered David’s desire to create SocialMotus?
Siv Rauv: David has been in the Internet marketing business before the term was even coined, and has since established a successful Internet marketing business.
Back in 2010 we were looking for a complete social management platform, but couldn’t find one with all the features we needed. Anything with basic conversion tracking would cost hundreds of dollars a month!
After speaking to other SMBs and researching the market, we realized many businesses struggled with the same issue. This triggered the idea for SocialMotus. Here in the office we like to call it a “Social Media Swiss Army Knife” as it’s packed with everything you need to build, manage and measure your social communities. The best part is plans start from as low as $9.99 per month.
CM: How many people are involved in the project and how did they meet?
SR: We currently have 3 developers working on SocialMotus, with a small team of support and marketing staff.
CM: What makes SocialMotus different from tools like HootSuite?
SR: SocialMotus is a social management tool similar to Hootsuite with a less cluttered interface.
Our advantage is our focus on businesses and helping them use social media to create real value out of this medium. For example, users can:
- Discover new leads through our advanced Twitter follower tools
- Track sales conversions from messages
- Access support and customer service messages placed in a special inbox for quick responses
- View and understand social account progress (Twitter and Facebook Insights) at a glance.
- And so on.
Currently we support Facebook, LinkedIn and Twitter, but intend to add more social networks depending on feedback from users.
CM: Could you give us a quick overview of the main features?
SR: SocialMotus is divided into 6 sections for easy organization.
Manage your social accounts including Twitter followers (follow / unfollow, tweet influencers and most active users, discover profile information), as well as discover targeted Twitter followers fast.
Publish posts to all Twitter, Facebook and LinkedIn accounts once off, periodically or at optimal times throughout the day to maximize impact, through the SocialMotus interface or bookmarklet. View, edit and delete scheduled posts and drafts.
Manage Twitter, Facebook and LinkedIn feeds. You can easily view and respond to messages, narrow down by keyword searches, view feeds from specific groups or lists and more. SocialMotus is also one of the few tools allowing you to view and respond to LinkedIn Group feeds.
SocialMotus offers you two ways to view engagements: within one dashboard, or in individual tabs depending on your preference. You can respond, assign engagements to team members, hover over usernames to discover more details on each user, and narrow down engagements by keywords.
Quickly monitor conversations over your brand and competitors. You can group keywords by topics, respond, assign engagements to team members, hover over usernames to follow and discover more details on each user, and narrow down results through advanced filters.
View social account progress (Twitter and Facebook Insights) at a glance. Now you can see how your account has performed over time e.g. growth in follower count, clicks, Retweets etc. You’ll also be able to view post statistics and track how many conversions (sales / signups / downloads / visits etc.) groups of posts and individual posts contributed to.
CM: You launched SocialMotus very recently. How have people responded to the tool, so far? And who is your average user?
SR: I’m happy to say we have had an overwhelming positive response from users. Of course, we’ve had our fair share of criticism as with any new tool. This has been crucial in helping us iron out kinks and figuring out what new features to incorporate.
Businesses and individuals seem to really resonate with our strategy of incorporating maximum features with minimum costs. Although we didn’t anticipate this many requests for online demos, so it’s been a bit crazy here in the office!
CM: Social monitoring and engagement are, of course, very important. But, are there other things to which brands should pay attention to succeed?
SR: By far the biggest issue I see is the lack of strategy and metrics in place to guide and measure success. Most small to medium businesses jump into social media without understanding how best to utilize and improve social ROI for their business.
For those who don’t have the budget to outsource their social media strategy (most businesses), I recommend this social media marketing template to help guide strategy and implementation.
Then continuously monitor your social progress through SocialMotus, and adjust your strategy as needed.
To start using SocialMotus, visit http://www.socialmotus.com.
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