October was National Seafood Month, a yearly ritual that Joe’s Crab Shack embraces with open claws. This year, Joe’s invited everyone to the party, asking its more than 600,000 Facebook fans and email subscribers how they like to celebrate seafood.
The Joe’s survey revealed more than 75 percent of fans eat seafood at least once a month and when they do, crab is their favorite, beating out lobster, shrimp and clams. Joe’s fans are not alone – the average American ate 15 pounds of fish and shellfish in 2011, which adds up to 4.7 billion pounds of seafood annually, making the U.S. second only to China in seafood consumption.
When asked how they like their seafood prepared, fans overwhelmingly prefer it steamed. That’s no surprise to Joe’s, which is known for its signature Steampots featuring steamed crab, corn, potatoes and other treats from land and sea. Joe’s recently added two new Steampots to the menu, the Santolla Steampot and the Arctic Bay Steampot.
“Each day we work on giving our customers what they love – the highest-quality seafood available served up in ways that highlight its unique flavors. We appreciate that thousands of our fans took a few minutes to tell us their favorites,” said Joe’s Crab Shack Chief Marketing Officer Robin Ahearn.
Other top findings include:
In the category of all-time favorite seafood:
– 47.9 percent chose crab
– 29.1 percent chose lobster
– 20.8 percent chose shrimp
– 2.1 percent chose clams
In the category of favorite seafood preparation:
– 65.7 percent like it steamed
– 20 percent prefer it grilled
– 9.8 percent like it fried
– 4.5 percent prefer it baked
When asked “how often do you enjoy seafood for lunch or dinner?” respondents answered:
– 41.9 percent dine on seafood at least once a week
– 34.9 percent dine on seafood at least once a month
– 17.1 percent dine on seafood a few times a year
– 6 percent choose seafood only on special occasions
Not surprisingly, nearly 100 percent of those surveyed believe seafood is a healthy choice. They are right, of course – three ounces of cooked crab is high in protein but contains only 95 calories and is very low in saturated and trans fats. Shellfish is also known for its heart healthy Omega-3 fatty acids.
While its Steampots are Joe’s signature dish, the national chain is an equal opportunity seafood provider with a menu that includes a wide variety of fish, mussels, clams and shrimp. Even Joe’s kids’ menu features Steampots and other healthy choices endorsed by Kids LiveWell.
Recently, the chain introduced two new Steampots that introduce diners to fresh-caught Antarctic king crab, Alaskan queen crab and green lip mussels from New Zealand. The new Steampots, on the menu today, take advantage of the best fishing seasons in those respective regions. Menu items that feature these new-to-the-palate items include:
– The Santolla Steampot – Antarctic king (Santolla) crab, clams, shrimp, New Zealand green lip mussels and smoked sausage finished with a spicy garlic wine sauce and Old Bay Seasoning
– The Arctic Bay Steampot – Queen crab, shrimp, a whole split lobster and sausage, steamed in a garlic broth and topped with Old Bay Seasoning
“We want to bring Joe’s guests on a culinary adventure when they dine with us,” said Ignite Restaurant Group Culinary Director George Atsangbe. “With these new menu items, customers can sample the exotic flavors of faraway oceans, while knowing that the Joe’s culinary team has chosen the best seafood from the highest quality sources.”
Also highlighted on Joe’s fall menu is the KJ Steampot, featuring a classic seafood favorite – Alaskan snow crab – served up in a new way, with seared scallops and mussels basking in a light Kendall Jackson wine sauce with hints of garlic, pepper and notes of citrus.
Of course, you can’t go wrong with the classic steampot, featuring crab, shrimp, and sausage, as well as new potatoes and corn. I’d recommend the BBQ seasoning, which brings out the flavoring of everything.
Joe’s complements its fall menu with novel cocktails, including the Category 5 Hurricane, a raucous mixture of light rum, Bacardi 151 Rum, red passion fruit and orange juice, topped with Myer’s Dark Rum. Joe’s is also featuring its storied Shark Bite (a must have), made with Bacardi Limon Rum, Skyy Vodka, Blue Curacao, sweet & sour and a dose of grenadine for guests to enjoy. The Shack’s fall dessert feature is the classic Crabby Apple Crumble, America’s favorite apple crumble paired with cinnamon ice cream. They also recently introduced a carrot cake that is to die for!
Joe’s Crab Shack features the exotic menu items at its 130 locations, including two restaurants coming soon to Latham, N.Y. and Hunt Valley, Md. Of course, this Restaurant Examiner is partial to the location on the Main Street Pier in Daytona Beach, FL.
For a full list of menu items, go to www.joescrabshack.com/menu/. For locations visit www.joescrabshack.com/locations/
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