According to USA Today, a one-hour telethon is in the works for victims of Hurricane Sandy on the East Coast. The event dubbed “Hurricane Sandy: Coming Together” will be a live show from Rockefeller Center Friday night at 8:00 p.m. ET thanks to NBC Universal.
“The Voice” coach Christina Aguilera will be lending her chops as well as many other fan favorites like Mary J. Blige, and Sting. The ‘Piano Man’, a native New Yorker, will be performing along with New Jersey’s Bruce Springsteen and the E Street Band as well as Bon Jovi.
Morning talk show host, Matt Lauer from “Today” will be the host. This is fitting since he was the one who planted the seed with NBC Universal CEO Steve Burke after reporting on the storm’s repercussions for a solid seven hours.
Lauer’s popularity has been split by fans at times but, pushing for the telethon to take place in such a short period of time is commendable.
“I came back and said, ‘We’ve got to do something quickly here,'” Lauer says. “I feared facing a period next week where the focus would be blurred. We’ve got an election coming up, and I feared people affected by this would be pushed to the side.”
The areas of the Jersey shore that suffered the most from Sandy’s wrath just so happens to be home to the Bon Jovi camp as well as Bruce Springsteen so the two groups were quick to jump in.
USA Today reports that Lauer hosted a telethon back in 2005 for Hurricane Katrina victims which raised $40 million. A George Clooney post-9/11 effort raised a stellar $200 million dollars. Clooney set the bar high but, considering the empathy America feels for the victims of this terrible storm, it’s definitely a possibility that the total tally may end up being more than $200 million.
The Friday night telethon will not only be aired on NBC but also its cable networks like E!, MSNBC, HBO, Discovery, USA, Discovery Fit & Heath and Velocity, and Bravo. Sirius XM Radio will be on board and you can catch the fundraiser online as it will be streamed live at nbc.com.
It’s hard to believe that people are actually speculating about what the artists will sing that night. Will Billy Joel sing “New York State of Mind”? What will Bruce sing? The bottom line is it obviously doesn’t matter what they will sing because you can bet they’ll give the most heartfelt performances of their lives and that’s worth a donation without question.
With the holiday season in sight, hopefully people will be in the giving mood on Friday.
Could this happen to you? Jim Cantore says that storms like this may be the new normal so, you better believe it could happen to you.
Pay it forward people… Pay it forward…