As this writer has elaborated before, Indonesia is a country that is vast and wide, and filled with numerous ethnics and sub-ethnics. Each ethnic has their individual specialties and uniqueness. Each out of the 300+ sub-ethnics contains hundreds of tribes, each supports their respective uniqueness. Aside of in their cooking, the uniqueness is often displayed in their traditional costumes – most prominent during events such as weddings or any other traditional events.
Indonesian are often reluctant to just give away the glamour of their own traditional costumes in place of a more ‘international’ costumes. Some costumes, while being quite a hassle or uncomfortable to wear in leisure, would boost the wearer’s confidence simply by its elegance. Events held by Indonesian living in SoCal would prompt the ladies to go all the way and dress to the nines in traditional costumes according to their respective origins.
The writer is able to find a home-based establishment that is willing to go all the way to allow Indonesian living in the United States to obtain traditional outfits and costumes from their origins. Not an easy task, since Indonesian living in the US tend to came from a plethora of sub-ethnics.
The proprietor of the establishment, called Busana Indonesia, is a second generation Indonesian. Mrs. Veronica Papilaya-Matsuda opened the establishment based on her intent to preserve Indonesian traditions to the next generation of Indonesian-American. She also reasoned, “I often go to Indian-American gatherings, and they would still wear their traditional garb. The multicolored Saris told me that they were still very attached to their roots and would not forget where they came from,” she said. “I also want the younger generation of Indonesian born in the US to not forget that their country of origin also has multitude of cultures and colors – and most of all, beauty.”
Currently, Mrs. Papilaya-Matsuda said, “We’re focusing on trendy fashion of Indonesia first and foremost. I have noticed that many of my relatives in Indonesia wear clothing that are beautiful, elegant, and very Indonesian – even though the clothes are of recent style. We decided that just because we live in the US, we do not need to hide our identity as Indonesian.” Asked if the endeavor possess any challenge, Mrs. Papilaya-Matsuda said, “Marketing them was not a challenge at all. The only challenge is the delivery method. But the more order we’ve got, generally, the delivery cost would decrease. Then we would be able to put some items on discounts.”
In the future, Mrs. Papilaya-Matsuda planned to start selling traditional accessories, “as soon as we figured out the logistics, that is.” She added, “Indonesian accessories are the epitome of glamour sans exorbitant prices. I would not hesitate to wear them on any given day, paired with just about any ensemble.”
Busana Indonesia is currently a facebook-only store, and can be reached through https://www.facebook.com/busanaindo.