No matter what kind of business you engage in, it is so important to offer good services so that your customers are satisfied. If you provide good services, your customers will place repeat orders with you OR more customers place orders with you. On the other hand, if you cannot offer good services, your customers will never buy from you and they will go to other suppliers. Bad rumor easily spread in the market and it becomes difficult to get new customers.
This is a pretty simple and reasonable theory no matter what kind of business you are engaged in.
Suppose you are running a floral shop, if you offer good services to your clients, they come back to your shop to buy more flowers (or buy some other gifts you sell at the same shop). The good rumor spreads with the word of mouth from person to person and gradually number of customers is increasing.
Then what is good services offered as a floral shop to your customers. It could be defined as follows:
- Selling flowers which are as fresh as possible: The fresher, the better.
- Offering high quality floral designs. If the arrangements or designs you offer are of poor quality, you may lose your customers. Bad rumor will spread out in the market.
- Wide range of services: Offer a wide range of services from selling regular cut flowers to offering special event floral decorations such as wedding and funeral floral decorating services as well as holiday decoration such as Christmas corporate arrangements.
- Offering quick delivery services.
- Offering attractive prices.
It is easy to describe what the good services are. Implementing what are mentioned in the above is so difficult as you know quite well because the better quality you offer, the higher the price will be. Therefore generally speaking, shops offering high quality of goods/services usually offer high prices. On the other hand, shops selling low quality of goods/services offer low prices. The worst scenario is selling poor quality goods/services at high prices (and slow delivery). Without any doubt, this kind of shop will be getting out of business before long.
From time to time, my floral design school is approached by future students who are already running floral shop but have never taken any official flower arranging lessons. Legally speaking there is no restriction in opening a floral shop except they need a business license and resale license (seller’s permit) for running a florist. The authority does not mind what kind of floral design related education the applicant (for a business and resale license) has and what kind of level of flower arranging skills he/she has.
To my best knowledge, as far as applicants obtain above mentioned two kinds of license, anybody can open a floral shop of his/her own.
This situation allows many people to easily open a new floral shop. After a shop owner has experienced a floral business for a couple of years, they become to know how important it is to earn decent skills of flower arrangements. Especially if he/she would like to engage in the wedding or funeral floral decorating services, it is mandatory to acquire good skills of flower decorations.
Not only regarding wedding and funeral flowers but also even holiday flower designs or corporate arrangements such as Christmas decorations or hotel arrangements, it is totally impossible to have corporate customers who need holiday decorations such as large Christmas wreaths decorating a main entrance or candle arrangements etc. displayed on the party table.
As far as the shop owner is satisfied with day to day sales of cut flowers, it is not necessary to earn decent skills of floral arranging. As mentioned above however, if they would like to offer more value added high end services which usually sell at higher prices, learning and earning decent flower design skills are mandatory. As mentioned in the title of this article, you are recommended to earn better skills to offer better services which results in getting better income.
This can be said not only for the business of running a floral shop but also teaching flower arrangement. In order to satisfy your students, it is necessary to offer high quality lessons. You need to earn better floral design skills if you would like to offer a higher level of lessons to your students. This means even teachers are required to continue learning as far as they want to keep improving their skills whereby they can offer better lessons to their students. And consequently it is possible to get better earnings.
California Flower Art Academy is pleased to help you improve your floral design skills by way of hands on training of ONE ON ONE instructions based on small group class system. No matter whether you already have floral design skills AND no matter whether you start from scratch in learning flower arranging, we can help you to earn practical skills of flower arrangements. From our WIDE RANGE OF PROGRAMS, you can find a course which definitely fits your requirements.
If you are looking for a reliable floral school or instructor who can offer quality lessons at affordable prices, why not join California Flower Art Academy which has been operating in the San Francisco Bay Area and Silicon Valley (San Jose) since 1990 as a floral school certified by Flower Decorators Association (Tokyo Japan). For more information, please contact us on email@example.com