Celebrity stylist, master hair stylist to top models and highly demanded chief stylist at New York’s Fashion Week, Federico launched a 24 hour hair and spa at The Benjamin Hotel at 50th St. and Lexington Avenue earlier this month! Whether you’re just staying at The Benjamin, visiting for the holidays, or need an emergency hair and spa treatment, it’s possible to find around-the-clock hair and beauty service at The Benjamin Hotel, which has direct 24 hour access to Federico and his team at all times – day, night and dawn. Busy clientele and especially celebrities like to maximize every minute in this exciting city that ever sleeps. Thanks to the new Federico Hair and Spa at the Benjamin Hotel, it’s now possible to have hair, nails and makeup done while catching up on beauty rest even after midnight! This is a great perk, especially now that the holidays are here, and more time is needed during the day and evening to enjoy shopping, restaurants, shows, and venturing downtown to the meatpacking district, where things don’t start happening until after dark.
The new Federico Hair and Spa is located on the third floor of The Benjamin Hotel. The salon’s ambiance consists of a European flair, as it offers spa services for individual treatments and for couple treatments, pedicures, manicures, waxing room and makeup. From blowouts to haircuts, highlights to hair painting, anti-curl to Brazilian keratin, Federico and his team of international stylists are available 24/7 (salon is open seven days a week, from 7am-7pm, and the hotel concierge takes reservations for 24 hour requests).
About Federico: He has been known to crisscross the country, often being spotted on the set of many Hollywood movies coiffing celebs who have named him their stylist of choice. His career began in Milan, where he was a master stylist in his family owned business and launched here in the New York in the 1980s as the artistic director at the salon at Bergdorf Goodman. Five years later, he opened his first namesake salon, Federico. In addition to the mile-long list of runway models, he has also styled the hair of boldface names such as Eva Longoria, Nicole Kidman, Meg Ryan, Michelle Pfeiffer, Sigourney Weaver, Jessie Metcalfe, Catherine Zeta-Jones, Michael Douglas, Mel Gibson, Alec Baldwin, Rosario Dawson, Sarah Fergusson, Katie Couric, Betsy Johnson and Rachel Hunter. His masterpieces, in the form of amazing hair styles, have graced the pages of top fashion magazines including Vogue, Harper’s Bazaar, Glamour and Marie Claire. has been a pioneer in the industry on many fronts, including developing and using the famous Thermal Reconditioning Treatment. Federico was the first in New York City to introduce this inventive hair-straightening technique that allows for straight hair for six months, sans blow drying (the treatment originated in Japan). He has also developed revolutionary hairdryers, such as the Jetsetter 2000 Cool, an invention that seals the hair cuticle from the inside out with 27 plastic tubes. When working on the set of Batman, he developed a line of hair care products to style Michelle Pfeiffer’s hair. Federico contributes much of his success to a strong conviction that hairstyles represent the lifestyle of person, as well as a way to embellish the internal and external beauty of an individual.
Federico is creative, talented and without a doubt very passionate about his work and very busy, especially now that the holidays are here. Recently, I was extremely fortunate to experience a haircut and style by Federico right before a holiday party. I went in with extremely dry, damaged, dull, flat and tangled hair and came out with silky, shiny, smooth, bouncy and voluminous hair! Federico was incredibly busy and had several holiday parties to attend that night, but he was so nice to spend five minutes to answer some of my holiday 2012 and spring/summer 2013 hair questions (please check out my brief video interview). For short holiday hair, Federico suggests an eccentric, pumped up look with some color to add more life. For long holiday hair, he suggests flowing movement, so it looks natural, soft and wavy, rather than the structured look.
About The Benjamin: It’s located in heart of midtown Manhattan at the corner of Lexington Avenue and 50th Street. The Benjamin helps leaders from around the globe make the most of every New York minute in an intimate, boutique-style setting. The newly refashioned four-star property features 209 terrace suites, suites & guest rooms, The National Bar & Dining Rooms by Iron Chef Geoffrey Zakarian, Federico Hair & Spa, a world-renowned Sleep Program, the industry’s first & only dedicated Sleep Concierge, Winks’ Kidzzz Club and a private guest lounge. The property affords quick access to Fifth Avenue’s high-end boutiques, Rockefeller Center, MoMA and Central Park. The Benjamin is operated by Denihan, a nationally recognized, independent owner and operator of boutique hotels with more than 100 years in the hospitality and service industries.