Last week, the East Coast was devastated with the attack of Hurricane Sandy, the largest Atlantic hurricane on record. Damage costs estimate $20 billion, and nearly two weeks later, victims on the East Coast are still struggling for food, medical supplies, gas, and power. Lives were shaken, homes were washed away, businesses shut down, and our nation is being tested as it is forced to come together to help hurting victims. Several fashion brands and major department stores have stepped up to the plate, making generous donations to Hurricane Sandy relief funds, and encouraging all of their customers to participate, as well.
Most notably, Ralph Lauren recently announced a $2 million gift to Hurricane Sandy relief efforts. $1 million will go to the Mayor’s Fund to Advance New York City, while the rest is being split up between the Robin Hood Relief Fund, the American Red Cross Disaster Relief Fund, and other local organizations that are working together to rebuild New Jersey, Connecticut, Long Island, and Westchester County. They also created an employee matching program with the American Red Cross, agreeing to match up to $1 million, and announced that they will continue to work with chosen organizations for in-kind contributions of clothing and other necessities. The designer stated,
“I’m a born and bred New Yorker. I raised my family here and started my business here. The Tri-State area is home to thousands of our employees and our customers and we have a special and personal relationship with the affected areas. We want to support the selfless work of so many agencies, professionals and volunteers and hope that these donations will make it easier for our cities to rebuild and recover.”
Another remarkable donation came from PVH Corporation (representing brands such as Calvin Klein, Tommy Hilfiger, Kenneth Cole, and Michael Kors), who gifted $1 million to Hurricane Sandy relief efforts. Their gift will be split between the American Red Cross, the Mayor’s Fund to Advance New York City, and the Hurricane Sandy New Jersey Relief Fund. PVH also elected to set up an employee matching program, whose donations will also go to the above programs, and will work with select organizations for in-kind donations of apparel and other necessities.
For those who want to help out on the Pacific Northwest, local department stores have joined the initiative. H&M is currently accepting customer donations on behalf of the American Red Cross Disaster Relief Fund, and has donated a sum of $50,000 to aid relief in all 16 states that were affected by Hurricane Sandy. H&M asks their customers to,
“Please join us in supporting the Red Cross efforts to provide families with food, safe shelter, health services, and emotional support at this difficult time.”
Macy’s has also asked customers to join them in their effort to raise $1 million for the American Red Cross to assist with Hurricane Sandy relief efforts. The company stated,
“As the full impact of Hurricane Sandy emerges, we are compelled to reach out and help our customers and neighbors who have been affected by this disaster.”
Macy’s is currently accepting donations of $1 or more online or at any register in-store, through November 30th. They have agreed to match all donations dollar-for-dollar, up to $500,000, hoping to give $1 million or more. Funds go straight to the American Red Cross to assist survivors of the storm.
Together, we can make a difference.