Consumers have been inundated with Cyber Tuesday sales extending Cyber Monday throughout the week. As online shopping increases, so does the opportunity for cyberscams. Ayden Police Captain Richard Patterson warns “Consumers need to be vigilant about protecting their information and making sure the products are not counterfeit.” With clone sites that appear identical to major retailers, how can legitimate companies avoid appearing like cybercriminals?
1. Confirm delivery time as part of the ordering process – Ecommerce orders must be shipped by the estimated ship date or within 30 days if the delivery time is not articulated per federal law (Federal Trade Commission’s Mail or Telephone Order Merchandise Trade Regulation Rule)
2. Accept credit card or Paypal for payments—Federal laws protect the consumer and businesses for credit card transactions. Do not accept alternative payments such as wire transfer. Distinguish your business by not advertising on websites such as Craigslist.
3. Monitor your reputation – Check with the Better Business Bureau, Yelp, and other websites to review what customers are saying about your business.
4. Make sure you do not appear to be phishing – If there are problems with an order, you should not have to ask for personal information. Make sure that customer care can also be handled by telephone.
6. Confirm your online purchase process is secure – There are a number of services that can help with encryption, SSL certificates, cryptography, and site seals. Taking this additional measure is a cost-effective way to ensure security and increase consumer confidence. Investing in security can prevent costly chargebacks from credit card fraud.
7. Make sure customers know what to expect with their order — After completing the online order process include final confirmation page and a confirmation email. Walk the customer through the process explaining whether they will be receiving shipping notifications and other information and what to do if they do not receive their order as scheduled.
8. Put a watermark on your merchandise photographs – To prevent counterfeit use of your images, shrinkwrap the image, use a watermark, or use a flash slideshow.