When the Bulls move into their new practice facility, not only will it be more spacious, convenient and state of the art; it will also feature a new name.
The team is currently negotiating the naming rights to the facility scheduled to be completed before the start of the 2014-15 season.
According to the Tribune, one possibility is Adidas Center, as chairman Jerry Reinsdorf and other front-office personnel met with Adidas officials in Portland, Ore., on the Bulls’ recent West Coast trip.
Nothing is close to being finalized and the Bulls are believed to be negotiating with other companies on the rights.
Adidas is the German based sports and apparel company that signed Derrick Rose to a ‘lifetime’ deal last February, so it would seem like a natural partnership between the organization and the brand.
Also, the Tribune has a great story on the history of the Berto Center that’s a great read on the woman it was named after.
JIMMY BUTLER’S ENERGY OFF THE BENCH
While a definite feel for the Bulls’ bench – which totaled 50 points in Wednesday’s 101-78 win over the Dallas Mavericks – has yet to be determined because of inconsistent minutes, second-year forward Jimmy Butler has earned himself a place in the rotation thanks in part to his defense and aggressive style of play.
With Butler and Gibson being the only reserves left from last season, it was natural to assume Butler would see some increased playing time, as he only played sparingly last season with Luol Deng and Ronnie Brewer ahead of him in the lineup.
Coach Tom Thibodeau shot down that notion during training camp, saying that Butler had a number of things he wanted him to improve on and that playing time would be based primarily on production.
“We have to be able to count on him every night but we love the way he worked all summer,” said Thibodeau in early October about Butler’s progress. “His attitude and approach are excellent and he has to keep doing that.”
Butler finished with a career-high 13 points in the blowout win over Dallas, but more importantly, he shot 9-of-10 from the free throw line, which is also a career-high.
He has made several impact plays with the minutes he’s been given during the past five games and that’s likely to continue now that his confidence is improving with the increased playing time and trust from Thibodeau.
“My teammates stay on me to stay aggressive and play with confidence.”
So far, so good for Butler.