Britney Spears was VEVO Certified on Monday for her music videos, “Till the World Ends” and “I Wanna Go,” crossing 100 million views on the online platform. In an interview following receiving awards, the pop singer talked with VEVO about importance of the video and her past iconic clips.
“I think understanding the video process is really important for all of us artists because it’s our one and only chance to really connect with the fans on screen and […] see us put a picture and a song with a face,” Spears told VEVO.
Parts of Spears’ interview with VEVO leaked last week. She said that the classic schoolgirl outfit and high school setting from her 1998 breakout video, “…Baby One More Time,” were her idea. Spears also went on to say that “Oops!… I Did it Again” was her favorite music video and that she came up with the Mars planet idea behind it as a “kind of out there concept.” In the full interview, she reveals as well that “Oops!” is memorable because a camera fell on her head during filming, but she was stiched-up and immediately resumed work.
“…Baby” and “Oops!” weren’t the only videos she looked back on, Spears further talked with VEVO about the clips for her past singles, “Toxic” and “I’m a Slave 4 U.”
“Toxic” would be the second single from Spears’ 2003 In the Zone album. The music video features Britney as a sexy secret agent on the hunt to take down her cheating boyfriend. She played various characters during her mission.
“I’ve always thought of something very character driven. I always had that concept in my mind and it was just really perfect for ‘Toxic.’ I love all the different scenes with a bunch of different girls in different looks and them [having] revenge on a boyfriend. They all come together to tell this one story,” Spears told VEVO about the video for her 2004 hit.
Spears’ third album, Britney, would be introduced by the slinky club hit, “I’m A Slave 4 U.” Producers The Neptunes, Chad Hugo and Pharrell Williams, produced the track while Francis Lawrence directed its sweaty, dance driven video.”
“The song itself was done by producers that were way more urban so we wanted [the video] to have like a cool, dry feel,” she said about the 2001 video.
In separate interview clips, Spears commentated on the VEVO Certified “Till the World Ends” and “I Wanna Go” videos. When asked how she felt about both videos being viewed more than 100 million times each on VEVO and YouTube, Spears was taken aback.
“To have a 100 million views, it’s so flattering and it’s kind of shocking to have that many views. It makes me feel like fans appreciate it so it’s a good feeling,” she said.
Spears’ next music video for her will.i.am collaboration, “Scream and Shout,” will premiere on November 28 during FOX’s The X Factor.
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