To help victims of Hurricane Sandy, a beer company is not turning water into wine. Rather, it’s turning beer products into water cans. This weekend, Anheuser-Busch temporarily turned off its brewing tap at its factory in Cartersville, Georgia in order to deliver water to Sandy victims. You can watch this story in this YouTube video.
The huge assembly line in Cartersville moved over one million water cans to monolith delivery trucks in a span of hours. Now that’s what you call a “watered down” beverage. In total, Anheuser-Busch sent 44,000 cases of canned water to areas affected by the superstorm including relief efforts in New York and New Jersey. That amounts to 1,056,000 cans in total.
At least Anheuser-Busch isn’t getting bashed by MSNBC for donating supplies to the Sandy relief effort. Last week, television host Andrea Mitchell lambasted Republican presidential candidate Mitt Romney for collecting supplies in Ohio. Double standard, Andrea?
Unlike what consumers encounter at their local bars and nightclubs, all H20 water products will be handed out free of charge this time around. Since 1988, the company has donated 78 million cans of water to various relief drives. In the United States, Anheuser-Busch holds nearly a 48 percent market share of beer sales to retailers.
According to the Anheuser-Busch’s press announcement released last week:
More than 4,000 cases of canned water are already en route to Anheuser-Busch distributors Harrison Beverage in Pleasantville, N.J., and Ritchie & Page Distributing in Robbinsville, N.J., and will be available to American Red Cross and other local disaster relief organizations later today. More than 10,000 cases have been requested for Brooklyn, N.Y., and will be delivered to Floyd Bennett Field over the weekend.
“Relief workers and people in the region are in need of safe,clean drinking water,and Anheuser-Busch is in a unique position to produce and ship large quantities of emergency drinking water,” said Peter Kraemer, vice president of Supply for Anheuser-Busch. “Our local distributors help identify those communities most in need, and work with relief organizations such as the American Red Cross to make sure the water gets where it’s needed.”
The Anheuser-Busch Foundation is also sending a $100,000 donation to the American Red Cross for victims of Hurricane Sandy. Anheuser-Busch is the founding sponsor of the American Red Cross Ready Rating Program through a $2.1 million grant. Ready Rating is a program that helps businesses, schools and organizations become prepared for disasters and other emergencies.
“The devastation left by Hurricane Sandy is significant, and we hope our donation will bring some relief to those impacted by the storm, especially those hardest hit in New Jersey and New York,” said Margarita Flores, vice president of Community Affairs at Anheuser-Busch.
It may not be water to wine, but . . .
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