Atlanta is rapidly becoming the Hollywood Of The South, and major film studios and independent filmmakers have taken advantage of the Georgia Department Of Economic Development film industry tax incentive.
The economic impact of films produced within the state of Georgia was $3.5 billion. The Georgia Department Of Economic Development reportedly released this study from the state film office’s 2012 fiscal year. Georgia Entertainment Industry Investment Act grants a tax incentive of 30% for films produced within the state of Georgia.
Currently, Georgia is hosting 32 film and television shows ranging from home improvement shows to scripted dramas, and major featured films. The economic impact of the film industry upon the state of Georgia has ignited 60 new businesses from major sound stages to production support companies since 2007.
Recently, Atlanta City Council has approved a multi-million dollar/50 year lease to rent out the Lakewood Fairgrounds to Screen Gems. The plush new studio is expected to create hundreds of jobs and bring more businesses, such as restaurants, hotels, and movie studio vendors to the city of Atlanta. Atlanta has become the 3rd studio location for Screen Gems, which also has studios in New York City and Wilmington, N.C. Screen Gems is planning to construct a 40,000 square feet state-of-the-art sound stage on 30 acres of Lakewood Fairgrounds. The entertainment company is also planning to build an Atlanta Film School.
“This latest move will place Atlanta as the top five cities within the U.S. of producing motion pictures in the area,” Atlanta Mayor Kasim Reed reportedly said.
Atlanta Director/Producer Tyler Perry has built Tyler Perry Studios adjacent to the Greenbriar Mall area of Atlanta in 2009. Perry meticulously renovated two former Delta Air Lines affiliated buildings, which includes 200,000 square feet of sets and office spaces. Perry has an exclusive film distribution contract with Lions Gate Entertainment, and has negotiated complete control and ownership of all his movies, including Diary Of A Mad Black Woman, Daddy Little Girls, Why Did I Get Married, Why Did I Get Married Too, Madea’s Family Reunion, Madea Goes To Jail, Madea’s Witness Protection, The Family That Preys, For Colored Girls, and Good Deeds.
“The city of Atlanta has so much potential. But in addition to the possibilities this city offers, it also has all the elements, the atmosphere, the people, the places that go into making quality films,” Broadway Awarding Winning Director and True Colors Theatre founder Kenny Leon reportedly said.
This year the 3rd Annual BronzeLens Film Festival was held at the downtown Marriott Marquis. This prestigious film festival gives aspiring filmmakers, directors, and industry professionals an opportunity to explore innovative independent films, and sharpen industry techniques in front and behind the camera.
“Georgia is now ranked in the top five as far as sought after film production locations in this country,” BronzeLens Film Festival Executive Director Sheryl Riley Gripper reportedly said. “So if you’re young and want to be a part of this industry, this is the place for you to be. You don’t have to know how to operate a camera or lighting equipment. If you can do hair or makeup, plan meetings, prepare and serve great food, there are opportunities for you as well. So, I would definitely be watching this trend closely.”
Atlanta has established a profound reputation within the film and television industry as the Hollywood Of The South. This city is a place where aspiring actors and actresses can achieve their goals, dreams and ambitions of superstardom.