At the recent Holmes Report’s Global Public Relations Summit, Procter & Gamble chief brand building officer Marc Pritchard challenged the PR industry to become the “executive producer of branding.”
“Branding is what you say about yourself,” explained Pritchard. “Reputation is what others say about you.” He challenged PR practitioners to help company leadership see the world through the eyes of reporters…through the perspective of audiences we must earn.”
Are you curious about the role of PR in building and maintaining a brand? Mike Hopkins (@AskMikeHopkins), an undergraduate studying public relations at Brigham Young University- Idaho developed a series of questions for public relations students, professionals and educators to discuss at the next PR Student Twitter Chat ( #PRStudChat). The session will take place at 8:30 p.m. eastern time on Thursday, November 29, 2012 and is open to all who are interested in the field of public relations. Questions to be discussed include:
1. How important is branding to having an effective business?
2. What are some companies that exemplify superior branding?
3. What is your personal definition of branding?
4. What does branding have to do with #PR?
5. What role does engagement play in having an effective brand?
6. Why is it important to have a personal brand?
7. How can one develop their personal brand?
8. Why do some companies think branding is a waste of time?
9. Referring back to Q8, how can we change their opinion?
More about #PRStudChat Student Moderator Mike Hopkins Mike Hopkins is the Vice President of the PRSSA BYU-Idaho Chapter and a lover of all things public relations. With a strong focus on branding and graphic design, he has pursued opportunity wherever it roams, taking internships in Idaho Falls and Rexburg, ID as well as in his hometown, Raleigh, NC. He is currently an Account Executive at i~Comm Agency. In his spare time, he enjoys writing, playing Tetris and performing with his band, The Hucksters.
More About PRStudChat It began with a simple question asked by Angela Hernandez, then President of PRSSA at Central Michigan University (CMU). “Is PR Right for me?” A follow up blog post by PR 2.0 expert Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon. This was an important question and one that should be explored beyond one student or one blog post. Why not build a community to help students across the country, and even the globe, learn from the experience and perspective of industry professionals… A community where everyone can learn and grow together. Read more