The Sky is Falling! We’ve heard it all before – the end of the world predictions – this time, the Mayan calendar marked the date as 12- 21-12. Time to stock up on non-perishable items and prepare the underground bunker or, if you are a event producer, it’s time to plan a party; after all, it is the biggest event in 26,000 years. Eric Vega, founder of New York Social Society, sent the word out to hundreds of his closest friends that “if the world is ending, let’s go out in style.” Thus was born the Apocalyptic Model Photo Shoot and the End of the World Party at the ultra stylish Gansevoort Hotel Rooftop Park Avenue. The theme: Party beats by DJ Erika and DJ Lexey while professional models pose in an end-of-the world, post apocalyptic photo shoot designed in the style of Mad Max/ Steampunk/ Glam Goth in make-up by Tawni Michelle Lanford of Dramatizon Make-up Design.
Examiner sat down with Tawni to get some behind the scenes tidbits. Side by side with her other passion singing and dancing, make-up artistry and design has been her longest running gig. Tawni got her start in the cosmetic industry over 13 years ago, and has worked for high-end companies such as Chanel and Estée Lauder which gave her years of training, seminars and accreditation.
Examiner: Tawni, tell me about the inspiration for the zombie apocalypse event?
Tawni: A great Photographer (Patrick Cashin) came up with an idea to do an editorial with an “end of the world” theme. That shoot inspired me to do more of a “Mad Max” type of make-up, but as this show came up, with the help of Eric Vega, I decided to go the route of an apocalypse that is more memorable and more in style now. I didn’t want the tired bloody zombie look that everyone expects; instead, I wanted sexy half-faced skulls and sexy cyborg-type models…all with a high fashion and edgy look!
Examiner: How does dramatic make-up differ from traditional fashion show make-up?
Tawni: Most people’s idea of “dramatic” make-up is different than mine. My personal belief is that a dramatic make-up is something that makes a bold statement. It can be as little as just a bright strong lip color, all the way to an avante garde editorial look where the model has the darkest smokiest eyes and no eyebrows (my favorite look). A dramatic look is great on or off the runway, but always remember…if one model has the dramatic look, then all models need to have the same look. Just like a clothing collection needs to be cohesive, so does the hair and make-up. Nothing is more tackier than models in a show with all different types of make-up.
Examiner: Fashion Week is coming up, what is it REALLY like behind the scenes for a make-up artist during Fashion Week?
Tawni: CHAOTIC!! But I have the best time. It is some of the hardest work I have ever done..spending hours doing the same make-up inspiration on tons of models… sometimes in cramped places. But in the end..it’s always amazing and fun!
Examiner: What is your take on upcoming make-up trends for Spring 2013?
Tawni: I am always in love with new trends no matter what season, but in the Spring, I can play with a whole palette of new colors. Everything is bright, fresh and beautiful. I like to look at the new trends and then put my special twist on them and make them my own. That is why I love to “Create Drama all over your face!”
Over the years, Tawni has left the cosmetic industry and returned several times, always feeling dissatisfied with the business. It wasn’t until the constant support and encouragement from the love of her life that she was urged to go out on her own and start her own company, Dramatizon Make-up Design. Because of this, she learned that it wasn’t make-up that dissatisfied her, it was the retail aspect. Now she is thriving and gaining great relationships in the fashion and entertainment industry.
In closing, while the end of the world party was all in good fun, what we perceive as “the end” was actually different than the Mayan perception. Their message was that everything will come to an end, as in this is a time of transition from one World Age into another. The message they give concerns our making a choice of how we enter the future ahead. Our moving through with either resistance or acceptance will determine whether the transition will happen with cataclysmic changes or gradual peace and tranquility. Cheers to the Mayans.