By Rhonda Campbell
Even before airport security tightened to the point where it could take several minutes, sometimes nearly half an hour, to reach terminal areas, travelers knew how convenient it was to shop at airport gift shops. Generally, travelers can carry items they purchase at the gift shops, at times busy retail locations that are interspersed between restaurants, onto flights with them without having to purchase additional luggage. It could be a reason that some airport retailers might have to work hard to keep their shelves stocked with popular items like books, magazines and snacks. To meet this need and to keep their expenses at a minimum, some retailers look to an airport gift shop supplier to help them fill their orders.
Airport Gift Shop Supplier Products and Pricing
According to the “Global Airport Retail Trends, 2012-2013” report published at on November 12, 2012 at Aviation Pros, people who buy products from airport shops spend about $11 to $15 each time they visit the retail shops. The report also states that, “North American respondents identified ‘food, beverages and tobacco’, ‘books, news and stationery, ‘perfumes, cosmetics and personal care’ and ‘apparel, accessories and luxury goods’ as the leading product categories that occupy the most airport retail space.”
To promote price advantages over products sold at nearby retail shops, stores and boutiques located within several minutes of airports, shop owners located inside airports have to keep their prices competitive. Working with an airport gift shop supplier could help them achieve this. For example, some retailers work with an airport gift shop supplier that distributes items like hard candy, mints, gums, phone cards, electronics and convenient travel kits to airport retailers at discount prices. As a tip, one way some suppliers keep their prices low is to sell gift shops bulk products.
Other types of products sold by an airport gift shop supplier are in entertainment, fashion and hygiene categories. Some of the these products include playing cards and electronic games like hand held electronic games, Hangman, Pocket Sudoku, Tetris Nano and Fruit Ninja. Under hygiene, an airport gift shop supplier might carry items like name brand laundry detergent, lint rollers, stain pens, shower caps, hair shampoo and sleep mask. Suppliers also stock blood pressure kits, pill cutters and adjustable folding canes, helpful products that travelers might have left at home by accident.
It’s these and other products that could help retailers who operate stores located at airports to become known for carrying valuable items travelers appreciate. If airport retailers continue to keep popular items on their shelves, they might find that some of their customers are employees who work for other businesses located in the same airports their retail shops operate out of. However, to keep growing their customer base, airport shop owners must keep their prices competitive. They also have to ensure their staff members, including cashiers and stock crew members, place their customers’ requests as top priority.
Furthermore, airport retailers who are looking for an airport gift shop supplier to partner with may be able to find experienced suppliers on the Internet, as some suppliers have an online presence. Other suppliers may be affiliated with professional associations. Additionally, airport retailers may also be able to locate experienced suppliers who keep their prices low if they network with other shop owners, asking them to offer the names and contact information of airport gift shop suppliers they work with.