Gosh, we hope so! Those of you who are annoyed with digital online ads, banners and other stuff that constantly pop-up already have a highly popular (“high impact” per Alexa.com) defense: Adblock Plus. A recent (November 26, 2012) report from the Investor Place (Tom Taulli) promises us that Adblock Plus will soon be available for the mobile industry/platform. To advance Mr. Taulli’s thesis, this new app will make it even more of a “struggle for Google and Facebook ad installations/sales.
And sooth, you visit the Adblock Plus website (unless you’re a botnet) you will see that they have got Chrome covered along with Firefox, Opera, K-Meleon and (yes!) now Android. Click on Android – to add insult to mighty Google’s injury – and you will see that the Adblock Plus Android app is on Google Play! “Joopplas” confirmed this app and its usefulness in his YouTube video of yesterday (11/27/2012). The installation of the app looks incredibly simple – open the app and it appears to begin operation. The demonstrator shows (by comparison with a tablet and a smartphone) that the app removes the annoying Angry Birds banners and similarly “intrusive” ads from a news website.
Somewhat ironically, a video advertisement for Adblock Plus does appear on YouTube. The “ironic” ad does claim that ABP can block tracking – which should be a relief to many of our tweeps. It claims it can remove Facebook “Like” buttons and block malware. But wouldn’t you need permission to install such an app on Android? The verbiage claims that “no root is required” – this seems to be proven by the first video. The app is said to be free but it can apparently access your data on all websites and access your tabs and browsing activity. We wonder – could a program like Adblock Plus ever replace Google?
Outside of the Android environment, you may need to check your system requirements for other installs. There are other issues with Adblock plus: such as a need for re-installation or non-blocking of some ads. Some ads are “whitelisted” and seen as necessary or appropriate. We guess that not everything can be had for free. But this columnist thinks you should rejoice as the Adblock Plus Android mobile app for your device is here.