It is pretty clear that the year 2012 is gone. It had its ups and downs especially to the side of social media. Right now, all that can be done is to build on the positives and devices new strategies of tackling the challenges experienced. The year 2013 looks brighter for those planning to embark on social networking to grow their business. However, social trends are bound to happened in the social industry and thus it will require wise decisions to remain competitive in the market. Below are some social trends for the year 2013.
Mobile social Usage will continue to thrive.
The traffic made from the mobile users to the social sites is phenomenal. For instance, the social site Facebook anticipates that the level of growth in mobile usage will overtake the usage from personal computers. This is a clear indication that internet users via the mobile might overtake internet users via personal computers come 2015. The social platforms are the ones set to experience rapid growth and the advertising development of new mobile advertising options to suit mobile users.
However, not all the social sites will be enjoying the rapid growth. Actually, for some sites like Facebook, there might be a tremendous decrease in their usages with people favoring other sites such twitter Google+ and Instagram. Experts claim that the Facebook platform is currently losing its coveted demographics. With that in mind, it will be crucial for business looking to be successful, to determine which platforms to embark on carefully.
Evolution of Social media advertising
Due the rapid growth of mobile internet users, advertisers will device new social advertising models in the year 2013. The usage of traditional marketing methods such as interruptions ads and banners will drop remarkably rather marketers will embark on native ads such as sponsored stories and promoted tweets. The advantage with native ads is that they are similar to user-generated content and individuals hardly recognize they are adverts.
Native adverts reach potential clients on their timeline streams in the Idea that personal content and adverts can be interchangeable. Recently companies are using twitter to send out tweets indicating superb offers and competitions in which followers can win fantastic prices. The availability of the analyzing tools to identify the most read tweets makes it easy to amplify the massage (ads) on promoted tweets and thus reaching a greater audience.
Increased data Volumes though Manageable
Data giants in the social platforms provide business with information concerning their clients and buying trends collectively. With the rapid growing internet users, the data in these sites is set to increase. This will pose a big challenge to any social platform. According to Marita Scarfi, a digital analyst, there will be substantial data explode. Thus, there is a need to build smart analyzing tools for managing data and how it links with other touch points consumers have with the brands.
In 2013, there will be the emergence of smart software and analyzing tools that will take care of the huge amounts of data. With the emergence of social media commands centers that are capable of tracking multiple real time stats from different social platforms, business will be able to take advantage of that and improve their customer relation, as well as, predict future buying trends. Companies harnessing such technologies are also expected to have a streamlined internal communication and increased output.
Social Media gets past the marketing department.
Currently, only the marketing departments in most business are harnessing the Social platforms. However, in 2013, expect business to embrace social platforms and the associated tools such as Wikis, real-time chats and internal networking beyond the marketing department. Currently, some companies are already embracing Social Media in their HR department possibly in streamlining the application processes.
In 2013, it will not be surprising to see most of the CEOs from leading companies having twitter handles. Better still, there will be the emergence of internal networking that will enable businesses to take advantage of the trapped expertise in their department silos. In general, the way the social platforms are perceived in most companies is bound to change for the best and companies will start embracing it from the lowest to the top ranking.
The year 2013 will probably be a year in which social media would be widely accepted on business platforms. It will also be a year of success for companies who chose to embrace the social sites wisely as they will begin to reap profits from their investments. The social tools set to emerge will be a formidable boast to marketers. All this innovation will fall under one goal that is to be successful.