Monday, the total sales for 2012 Black Friday were released and it was a record breaking $1.042 billion online increase of 26% over last year; the news has created an Internet buzz. Many online shoppers didn’t wait until Cyber Monday to make their purchases when they could get what they wanted online on Black Friday.
According to retail selling figures from an Internet analytics firm, comScore.com; this holiday season began November 1 and so far $13.7 billion has been spent online. The website also mentioned that Thanksgiving Day shopping showed an even stronger increase in sales…32% at $633 million.
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On Black Friday, more people visited Amazon than any other website, followed by Walmart, Best Buy, Target and Apple.
Monday, comScore.com reported:
For the holiday season-to-date, $13.7 billion has been spent online, marking a 16-percent increase versus the corresponding days last year. Black Friday (November 23) saw $1.042 billion in online sales, making it the heaviest online spending day to date in 2012 and representing a 26-percent increase versus Black Friday 2011. Thanksgiving Day (November 22), while traditionally a lighter day for online holiday spending, achieved a strong 32-percent increase to $633 million.
comScore Chairman, Gian Fulgoni said Monday:
Despite the frenzy of media coverage surrounding the importance of Black Friday in the brick-and-mortar world, we continue to see this shopping day become more and more prominent in the e-commerce channel — particularly among those who prefer to avoid crowds at the stores.
In order to compete with Black Friday sales, this year many online retailers (including one of the biggest…Amazon) held Black Friday online sales in addition to deals offered on Cyber Monday.
Related: Digital dowload spending up 29% over last year; 2012 Black Friday total sales
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Sources: comScore and CNN Money
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