Okay, now that the bird has been stuffed (and I think I speak for us all), now that Friday has been blackened, Saturday and Sunday were simply a blur, and Monday has been cyber-ized, I wanted to let y’all know about something called #Giving Tuesday.
givingtuesday.org is a collaborative organization consisting of members such as Microsoft, the United Way, the United Nations Foundation, your local YMCA’s and many others.
They have all come together in an effort to create one of the biggest charitable days of giving in American history. A day which hopefully will start a tradition that will continue for a long time to come. And it’s TODAY!
Please check the links above and learn how you can participate through your favorite social networks like Facebook, Twitter, Pinterest and youtube.
In support of this effort, SessionM, which is a mobile loyalty rewards platform, will be running their own campaign as part of the “12 days of giving” programs which are offered by a large variety of organizations across America during the Holiday season.
How will theirs work? Simply download some of the most popular apps from the App store or the Google Play store, such as The Weather Channel, Crackle, The Daily Puppy, MTV News and Shazam, and earn points just for engaging in the activities that those apps offer.
Within any app running this platform, you will find an “mrewards” link or logo which will allow you to view your points rewards for that particular app. It’s all done automatically. Download an app, start using it and SessionM will do the rest.
You will also be directed to more apps that use the SessionM platform within the app that you are using. And there are hundreds of them. So why use apps that offer nothing when you can use ones that will reward you for your loyalty and your usage. And still more points can be earned by watching in-app ads. It’s simple! The more you use these apps, the more points you are rewarded.
These points, called “mPOINTS,” can be redeemed for real-world rewards, like gift cards to JCPenney and Barnes & Noble, or they can be donated to your favorite charities. (FAQs)
That’s where “12 days of giving” comes in. The SessionM campaign will run for 12 days starting on November 27 to coincide with #GivingTuesday. (A quick note: even though these “12 Days of Giving” will be featured, consumers can still donate to a variety of charities via mobile device, through SessionM, at any point during the year.)
SessionM will match donations up to 1 million mPOINTS and will be tracking the performance of the effort based on the donations received each day. The numbers will be presented to consumers in some visual way as they use their “go to” apps and earn points, so they can see how other “mPointers” are doing.
If you were looking for ways to give back, well here are two fantastic opportunities to do so. Not only will they allow you to be charitable, but you can do it socially, sharing the experience with your friends and family. How cool is that?
Charity has always been a very large part of the Holiday spirit in this, the greatest country in the world. It’s just how we do.
So please, check out the links, get involved and help us to help those who need it the most.
Happy Holidays!
